Verizon to sell Tumblr to WordPress owner - Strategy

Verizon to sell Tumblr to Word Press owner

Tumblr came into the spotlight past year when it introduced a ban on all adult content, and anyone hoping for this to change is going to be disappointed.

In May, word surfaced that Verizon was in talks with multiple companies about purchasing Tumblr, the social media platform it acquired with its purchase of Yahoo in 2017. Automattic will carry on with the porn ban on Tumblr after the acquisition.

Last year, it wrote down the online business by $4.6 billion. Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. He says he sees the site as complementary to Wordpress, and as a longtime Tumblr user he says it's "just fun" and he is "not going to change" any of Tumblr's functionality or character.

Tumblr's popularity, and presumably value, took a significant hit at the end of a year ago as it responded to a push to limit child exploitation material on the site by deploying an artificial intelligence-powered filter to remove any and all sexually explicit material.

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A price has not been reported, however, Axios reports that the sale was for "well below" $20 million, even suggesting the price could be below $10 million. is a blogging and website-building platform based on the open source WordPress software. Automattic Inc, the owners of WordPress, will acquire Tumblr for an undisclosed amount and take on around 200 staffers. It was owned bought by Yahoo back in 2013 for $1.1 billion.

It was reported by the Wall Street Journal that Verizon was looking for a buyer for Tumblr this May.

Automattic the company behind another '00s flashback, WordPress, and fought off interest (and genuine bids) from a site you've definitely never heard of, or been to: PornHub.

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