Amazon Music Growth Outpaces Spotify, Apple Music

Amazon Music Growth Outpaces Spotify, Apple Music

Shortly after Amazon got Taylor Swift, SZA and Dua Lipa to perform in light of their annual Prime Day sale, the Financial Times is reporting the number of subscribers to Amazon Music Unlimited has grown 70 percent in the a year ago.

The three biggest streaming services in the world.

An Amazon executive actually commented about this news, pointing out that the company isn't trying to go after the same people as Apple Music and Spotify (oldsters, in other words).

A new report says that Amazon is growing subscribers for its music service faster than market leaders Spotify and Apple. The e-commerce giant has a lot working in its favor including a lower price than its competitors (assuming you have a Prime subscription) and its Echo smart speakers. It's also worth noting that Amazon Music Unlimited is cheaper than most rival services.

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"Amazon is the dark horse [in music]", Midia Research analyst Mark Mulligan told the publication.

Amazon Music Unlimited saw a 70% YoY growth.

In comparison, Apple Music has around 50 million subscribers and Spotify leads the way with 100 million subscribers after growing its base by 25 percent a year ago. They do generally support rival streaming music services, but users have to do at least a little work to make that happen, whereas if you ask Alexa to play a song like Heroes by David Bowie, the assistant will default to playing it via Amazon Music unless you actually request that the song be played from Spotify. Prime members only have to drop $8 a month while Echo device users only have to pay $4. Integration with Amazon's Alexa speakers has also been a big boon for the service. "For the industry to reach its full potential, we can't just look at 15- to 22-year-olds". But Amazon could surpass Apple Music if the current growth rates hold.

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