Build-A-Bear Brings Back Its ‘Pay-Your-Age’ Event, Sort Of

Build-A-Bear Pay Your Age Day is back, but things are different this year

Build-A-Bear Workshop CEO Sharon Price John discusses the state of business. "Please refer to our website for info about a voucher for our Bonus Club members".

In addition to the ticket giveaway, Build-A-Bear is also holding a sweepstakes where 10 guests could win the grand prize of a birthday party experience valued at $250.

Those who are not yet Bonus Club members can sign up for the program and complete a birthday profile in order to enter the Count Your Candles sweepstakes and Pay Your Age limited ticket offer, redeemable in stores only.

Last year, thousands of shoppers stood in long lines outside stores to get their hands on a new furry friend.

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This year, the toy company is changing things up. You'll need to do that between the 11 - 16 June, and if you are lucky enough to win, then you will be invited to one of two Pay Your Age slots between 24-28 June.

Build-A-Bear said that it expects to give out more than 200,000 tickets to eligible people in the U.S., Canada and the U.K.to attend the Pay Your Age event, which will take place from June 24 through June 28.

"Per local authorities, we can not accept additional guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns", the company said in a message on its website a year ago.

The birthday party package - Count Your Candles - allows guests to pick their party them and invite friends for the experience.

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