Microsoft working on Apple Airpods rival

Credit Jason Cross  IDG

Microsoft's Surface-branded true wireless earbuds are reportedly in the pipeline to take on Apple's AirPods.

Numerous sources claim the computing giant is working on a pair of true wireless earbuds, with the codename Morrison.

Microsoft could be entering the wireless headphone market.

Apple went to great lengths to make its AirPods wireless Bluetooth earbuds stand out, building their own wireless chips allowing seamless syncing with Apple products.

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The $349 Surface Headphones, announced past year, were sold by Microsoft as its 'first premium and smart headphone experience'.

It's not year clear how Microsoft intends to differentiate its earbuds from others that are now available from competitors. With Cortana being what it is, it's hard to get excited about these rumored earbuds, but more competition is still welcome. "Spin the noise cancellation dial on Microsoft's new cans, and the world fades away", we wrote at the time. "The company is looking to capitalize upon the development of its audio tech by expanding its portfolio to cover the two major categories of headphones: over-ear and in-ear". Sams mentions a feature that would "make reading content easier on the phone", but offered no further details.

While the new product could very well launch as Surface Buds, a final name hasn't yet been chosen, and Microsoft could change it at any moment should it have a different idea. Keep in mind Microsoft already sells the $349.99 Surface Headphones, a pair of over-ear headphones with Cortana and premium features like noise cancellation.

And the release? This year is "plausible, but not guaranteed" the report notes.

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