Amazon to launch mobile video ads, threatening Google and Facebook

Amazon has emerged as a fast-growing challenger in the digital advertising market since it captures 50 per cent of all online sales in the United States. Its digital advertising market share will grow to 8.8 per cent this year from 6.8 per cent last

While selling video ads are said to open a "new revenue opportunity" for Amazon's ad segment, reports point out that it will help the company step up as an ad challenger to the "duopoly" of internet giants - Facebook and Google. Additionally, more than 90% of consumers say they've discovered new products on YouTube, and more than 60% say an online video has given them ideas or inspiration for a purchase.

Amazon has been testing the ads on Apple's iOS platform for several months, and a similar product for Google's Android platform is planned for later this year. Market-leader Google will see its share slip to 37.2 per cent from 38.2 per cent. People turn to Amazon when they're most ready to buy, unlike when they look through Facebook's feed or view videos on Google's YouTube for news and entertainment.

Bloomberg said the idea is to generate more revenue for Amazon's advertising division, which is now focused on selling ad space that features brand logos and product photos.

United Nations rights boss decries Venezuela crackdown; says sanctions may worsen crisis
The company and its president's assets in the US are being blocked while individuals and entities are banned from carrying out any dealings with the sanction targets.

Australian force helps evacuations ahead of major outback cyclone
A state of emergency has been declared in the Northern Territory and thousands of people have been evacuated from their homes. The Western Australian Country Health Service said procedures were in place at health centers so they can continue operating.

John’s rough shooting night ends NCAA Tournament run
The Red Storm began their season by winning their first 12 games and all came over non-conference opposition. The Buffalo Bulls are shooting 33.6 percent from beyond the arc and 69.1 percent from the free throw line.

Collin Colburn, a Forrester Research analyst, told Bloomberg these new video ads are an expansion of things Amazon has tried on its own devices like the Fire TV and Kindle e-reader.

Brands will spend almost $16 billion on mobile video advertising this year, up 22.6 per cent from 2018, according to EMarketer. Advertisers are shifting their spending to follow the growing number of people watching videos on mobile devices and are making brief video snippets to appeal to people on the go.

Amazon is definitely showing that it has a better and more sustainable marketing strategy than other sites like Youtube and Facebook. The initial sense was that any kind of advertising might be seen by the customers as a distraction to their main intention of shopping on the site. Per Bloomberg, Amazon decided its lack of video content in recent years meant that better shopper engagement and product discovery was happening elsewhere. Bloomberg is reporting that the company is beta testing putting ads on its mobile apps. However, prices may vary by category.

Related News:

  • Astros, Alex Bregman agree to extension

    Astros, Alex Bregman agree to extension

    It remains to be seen how profound of an impact these headline-worthy contract extensions will have on future free agent markets. The extension ironically came just a few days after Bregman voiced his disappointment in his $640,500 contract renewal.
    Manchester United star reborn under Ole Gunnar Solskjaer heading to PSG

    Manchester United star reborn under Ole Gunnar Solskjaer heading to PSG

    Herrera remains a favourite among United fans and has thrived since being bought back into the team by interim manager Ole Gunnar Solskjaer .
    Numbers and names on shirts for the Ashes

    Numbers and names on shirts for the Ashes

    Squad numbers will help build player brands while the replica shirt market may also be boosted as a result. Numbers and names on the back of the International One Day shirts were introduced in the 1990s.
  • Canadian cannabis giant buys Pa.-based hemp company

    Canadian cannabis giant buys Pa.-based hemp company

    GMP Securities cut shares of Canopy Growth from a "buy" rating to a "hold" rating in a research note on Tuesday, February 19th. Finally, Gerber Kawasaki Wealth & Investment Management raised its stake in Canopy Growth by 22.7% during the fourth quarter.
    Series briefly claims No.1 YouTube channel position from PewDiePie

    Series briefly claims No.1 YouTube channel position from PewDiePie

    Internet subscribers grew 28 percent from 446 million in December 2017 to 570 million in November 2018. Following T-Series pulling ahead, PewDiePie retweeted a call for people to subscribe to his channel.
    Tereza Hluskova jailed in Pakistan for attempted heroin smuggling

    Tereza Hluskova jailed in Pakistan for attempted heroin smuggling

    In footage of Hluskova's arrest which circulated online, a Pakistani customs official investigates the luggage while she looks on. She was released on bail in July 2016 and her lawyer claimed she had no intention to take money outside Pakistan.
  • Cruise ship off Norway evacuated due to strong winds, engine trouble

    Cruise ship off Norway evacuated due to strong winds, engine trouble

    All search and rescue teams in the region are mobilising, including 60 volunteers from the Norwegian Red Cross, a spokesman said. Rescue service spokesman Einar Knudsen told the Reuters news agency that rescuing all passengers "will take a long time".
    Hailey Bieber Supports Her Husband Justin Bieber

    Hailey Bieber Supports Her Husband Justin Bieber

    Speaking to People magazine, she said: "I think there's more attention on mental health these days, and I see why and I get why". The model was seen wearing a diamond-encrusted necklace in the video, with a locket that read, " Bieber ".
    AT&T's fake 5G E is slower than Verizon's and T-Mobile's 4G

    AT&T's fake 5G E is slower than Verizon's and T-Mobile's 4G

    It's not a true 5G mobile connection and Sprint has gone so far as to sue AT&T on the grounds that they are misleading customers . The same phones had 4G LTE data speeds of 29.9Mbps on Verizon , 29.4Mbps over T-Mobile and 20.4Mbps on Sprint .
  • Potential to see Northern Lights this weekend across Great Lakes region

    Potential to see Northern Lights this weekend across Great Lakes region

    The good news is the solar flare will give many Americans and Canadians a great chance to view the aurora borealis . Skywatchers in parts of the United States, including NY , may be able to see the northern lights this weekend.
    Bank of England leaves interest intact

    Bank of England leaves interest intact

    Brexit uncertainties also continue to weigh on confidence and short-term economic activity, notably business investment. In August a year ago , the Bank of England (BoE) boosted interest rates by a quarter of a percentage point.
    The whole world should take New Zealand as an example

    The whole world should take New Zealand as an example

    She said she expected new legislation to be in place by 11 April, saying: "Our history changed forever". Dubai's ruler Sheikh Mohammed bin Rashid Al Maktoum thanked her on Twitter late on Friday.


Most liked

Comcast Launches 'Xfinity Flex' Streaming Service, Hopes To Drive Pay-TV Upgrades 03/22/2019
Comcast is making it easier for its broadband-only customers to access streaming video without an outside set-top box. They simply only need an internet connection to provide access to the same limited selection of free live TV.

Brexit fatigue: European Union leaders offer two options for short Brexit delay
Mrs May replied: 'We need time for this parliament to ratify a deal, and in order to do that we need an extension until June 30'. That is next to impossible because European Union officials reiterated on Thursday that they won't negotiate any more changes.

Christchurch terrorist will spend his life behind bars, New Zealand FM says
Iran was represented by Iranian foreign minister Mohammad Javad Zarif and Saudi Arabia by its ambassador to Turkey. Peters said, however, that he didn't discuss Mr.

R Kelly's trip to Dubai is off for now
But he also said Kelly's bills, as a celebrity, are extensive, including because of child support payments he has had to make. One bond condition was that Kelly not travel outside IL unless he got the judge's permission.

Winx triumphs in George Ryder Stakes at Rosehill
Winx's 32nd consecutive win was a cakewalk as expected and the crowd roared when Hugh Bowman let her slide into it from the 600m. Winx has won a record 32nd straight Group One race, extending her winning streak in her penultimate race.

Michael Jackson's former bodyguard speaks out
The way that happened is an wonderful story and one that should be told. Yes, he always had your videos kind of playing constantly. To which Al replied: "Um, mostly platonic".

ISIS DEFEATED: Terror group loses 100 PERCENT of territory in Syria
As the militants have put up a desperate, last-ditch fight for weeks, they have kept up their recruiting efforts, as Trump noted. The siege has also been slowed by the unexpectedly large number of civilians in Baghouz, majority families of Isis members.

Levi's soars in return to public markets
The stock opened at $22.22, up 31 percent from its offering price of $17, which was better than the expected range of $14 to $16. "The Levi's brand epitomises classic, authentic American style and effortless cool", the company said in its prospectus.

England vs Czech republic: Declan Rice's pro IRA posts EXPOSED before debut
Most people who have children of those sorts of ages [understand] that children are still maturing at that age. A spokesman said: "We are aware of the matter and will be writing to him remain him of his responsibilities".

Raptors blow lead but top Thunder in OT
The Raptors , meanwhile, moved within two games of the Bucks at the top of the Eastern Conference standings with the win. Collison spent his entire 14-year career with the Seattle/Oklahoma City franchise before retiring after last season.

JetBlue pilots accused of sexually assaulting 2 female crew members, lawsuit says
The three crew members noticed the defendants, Johnson and Watson, sitting nearby and the group began chatting with each other. The pilots allegedly did not sexually assault the other woman because she started to vomit and her nausea became "a turnoff".

Disney sets sights on streaming now that $71B Fox deal is official
Despite the acquisition, Murdoch's Fox Corp would retain its independence and entities like Fox News and Fox Sports in the US. China, being the world's second largest film market, has also become a key source of box office revenue.

'Supernatural' Returns for Final Season 15 at The CW
Robert Singer , Andrew Dabb , Phil Sgriccia, Jeremy Carver, Eugenie Ross-Leming and Brad Buckner executive produce. The show now has four episodes remaining in season 14, with season 15 including an additional 20.

Javed Akhtar ‘shocked’ to find himself credited in PM Narendra Modi biopic
An obviously shocked Akhtar took to Twitter talking about the same saying, "Am shocked to find my name on the poster of this film. Javed Akhtar and his actor wife Shabana Azmi had previously been vocal supporters of cultural exchange with Pakistan.

The terms of Adam Johnson's early release from prison
His dad, David, was seen leaving the prison in a people carrier, which had blacked-out windows in the early hours of this morning. The victim, who can not be named for legal reasons, was a Sunderland season ticket holder and was "infatuated" with Johnson.