Google Ads to Provide Users With More Assistance After Ad Disapprovals

Google Ads to Provide Users With More Assistance After Ad Disapprovals

In 2017 Google blocked around 3.2 billion bad ads.

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. This resulted in the removing of ads off nearly 28 million pages that violated company policy.

The tech giant also terminated almost one million bad advertiser accounts, about twice as many it axed in 2017. Specifically, it blocked almost 1 million advertiser accounts and 734,000 publishers and app developers. The company provides examples such as for-profit bail bond providers, which it bans from advertising through its ad network.

Third, from reports of "fake news" sites, to questions about the purchase of political ads, Google launched a new policy for election ads in the USA ahead of the 2018 midterm elections. Google says the decision was made due to evidence that these providers take advantage of vulnerable communities.

Last year, Google undertook multiple steps to tackle misleading ads on its platform. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resellers, cryptocurrency and some local services such as garage door fix topped the list of sectors Google focused on in 2018.

Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google removed 2.3bn 'bad ads' in 2018 to tackle fraud and misinformation

Google also talks about how the company's new policy for election ads has helped the company prevent ad fraud and fake ads. While Google might have targeted fewer ads a year ago, the company nearly doubled the crackdown on advertisers and developers.

Almost 734,000 publishers and app developers were terminated from the Google ad network and ads were removed completely from almost 1.5 million apps.

Nearly 734,000 publishers and app developers were terminated from the Google ad network and ads were completely removed from nearly 1.5 million apps and nearly 28 million pages that violated the publisher policies, the company said in a statement.

The internet is full of scam artists and malicious actors searching for targets. The company seems to be doing a good job at removing ads that break its rules.

Google can sometimes detect policy violations during the ad creation process.

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