IPhone sales fall 20% in China while Huawei sees 23% rise

Counterpoint said iPhone sales in the fourth quarter which includes India’s electronics sales-heavy Diwali festival fell 25 per cent on the year reducing total sales in 2018 to 1.7 million units from 3.2 million a year earlier

Apple investors have been anxious about sales in China since the company last month lowered guidance for the quarter due to economic pressures in the region and weak iPhone sales.

Recently, Apple made public it's holiday quarterly earnings where it was revealed that the poor sale of the iPhones in China is the main reason why the company's quarterly revenues fall of expectations.

A slowing economy, lengthening replacement times and the iPhone's hefty price tag contributed to the USA giant's decline in China, IDC said.

In response, the company has announced that it will be introducing price cuts to markets which have been affected by a stronger U.S. dollar with China likely being one of these markets given that third-party retailers such as JD.com are already selling iPhones at 20% lower prices.

However, Apple's woes are not just in China.

Apple said its services division, which includes iCloud, the App Store and Apple Pay, saw revenue advance to $10.9 billion, up 19 percent over the prior year.

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Xiaomi, one of the biggest names in the Chinese market, also reported a drop in smartphone sales. "Apple didn't seem to change its Chinese marketing plans".

Huawei had briefly trumped Apple to get to the No. 2 spot in the world. Its sales soared by 23 percent, according to IDC. That is despite grappling with an unusually turbulent few months during which its finance chief was arrested on allegations of bank fraud, and the United States marshalled its allies to try to block the company from selling next-generation networking equipment.

IDC blamed the high cost of the iPhone and perceived lack of innovation for Apple's struggling shipments. The argument is that consumers will get hooked once they experience first-hand phones with data speeds more than 10 times faster than today's devices. For example, Huawei has its Honor brand which caters to a younger, more tech-savvy audience and Xiaomi has also launched its budget Redmi line as an independent brand.

IDC said the market outlook for this year is not optimistic, and that competition for customers will be severe.

IDC said: "5G phones will still comprise only a very small portion of the overall market".

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