Ooops! Ikea apologises after leaving New Zealand off map

Ooops! Ikea apologises after leaving New Zealand off map

A person took to Reddit to a photo of a US$30 BJORKSTA world map with New Zealand wiped off the universe being sold in a Washington DC Ikea.

The furniture store has admitted responsibility.

"Ikea is responsible for securing correct and compliant motifs on all our products", a spokesperson said in a statement to the BBC.

'We will take the necessary actions and the product is now being phased out from our stores'.

"Our company used to make all the maps for Ikea and I can confirm that of course New Zealand was on them".

Mighty New Zealand is missing from an Ikea Björksta map and Kiwis are not taking it lying down.

A few weeks later, the Swedish furniture giant confirmed it will be launching a megastore in Auckland with 7000 products and a restaurant, without offering any details as to where the location will be and when it will be arriving.

Ikea is yet to respond over the map.

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Ikea announced last month that it would build its first two stores in New Zealand soon. The map is sold online in the USA and also in Australian stores, according to Insider. A Reddit user recently pointed out that the retailer's $29 "Our World" BJÖRKSTA map is missing the country completely.

This not the first time New Zealand has been left off maps.

"New Zealand, where the bloody hell are ya?"

Kiwis have long complained about their country being excluded from world maps.

There is an entire Reddit thread dedicated to sharing photos of maps without New Zealand. In 2018, the country's Prime Minister Jacinda Ardern and Flight of the Conchords comedian Rhys Darby created a video to address the issue entitled #GetNZonthemap.

Darby says the conspiracy against New Zealand is "bigger than the moon landing and Loch Ness combined".

The inaccurate product is sold in both USA and Australian stores and commentators questioned whether it would be stocked in the New Zealand one.

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