New software can track down users who share Netflix accounts illegally

Person using Netflix on their television

Chances are you share a Netflix account with someone.

According to the firm, if the AI finds the sharing pattern extreme, for example the credentials being sold online to multiple users, it would be able to shut down such accounts.

The company says the system is already being tested and in the future it will be offered to other streaming services like Netflix and HBO.

If the password is being used within a family, less strict action will be taken, like an email is sent to upgrade the account to premium or so. According to The Daily Mail, Synamedia's AI-powered system is created to track down and analyze which users are logged in at different locations, quickly being able to flag accounts that are being shared.

Media research firm Magid found that 26 per cent of millennials share passwords for video streaming services.

Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access.

A Synamedia spokesman reportedly said "casual credentials sharing is becoming too expensive to ignore".

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This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues.

'Our new solution gives operators the ability to take action.

What the technology can do is figure out where fraudulent activity is coming from, tracking exactly where accounts are being wrongly used.

The company says its software is clever enough to know if you're watching from your house or a holiday home.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

It can also distinguish users who are sharing passwords with friends or kids who no longer live at home.

This story originally appeared in The Sun.

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