Amazon's IMDb Launches Free Movie and TV Streaming Service

IMDb called the new video service Freedive

Among the titles now available are seasons of Fringe, Heroes, The Bachelor and Gilligan's Island.

Variety is reporting on Thursday that Amazon is launching a brand new ad-support video-on-demand service called "Freedive". Users can watch on IMDb's website or Amazon Fire TV devices, with the offering to be available on more platforms in the near future.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite.

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The service offers Hollywood movie titles like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, and True Romanceand TV shows like Fringe, Heroes, The Bachelor and Without a Trace. (There are multiple categories on the service, including drama, comedies, horror, action, family, and so on.) The streaming service also boasts of a few IMDb original series' that take a look at the movie and TV industry. Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows.

I gave IMDb Freedive a little bit of a spin, and my early impressions are largely positive. IMDb believes it can capture share in the market because its has millions of visitors who are actively interested in entertainment. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps". The company said it will be continually adding new titles.

IMDb claims it has 250 million unique visitors a month looking up information about more than five million movies and shows.

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