Store Wars: Epic Games Takes on Valve, Google with Own Games Store

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Today, Epic announced their new platform for selling games on PC and Mac.

Tim Sweeney, the founder of Epic Games, has just announced the upcoming launch of the Epic Games store. The Epic Games storefront will also be curated by hand, rather than by algorithms or paid advertising.

Developers will get to keep 88 percent of the revenue for a game sold at the store, with Epic taking the other 12 percent.

It is nearly certain that Epic's store won't have games from Ubisoft, Electronic Arts, Blizzard, and other game developers or publishers that operate their own Store.

We've built this store and its economic model so that Epic's interests are aligned with your interests. The math is quite simple: "we pay around 2.5 per cent to 3.5 per cent for payment processing for major payment methods, less than 1.5 per cent for CDN costs (assuming all games are updated as often as Fortnite), and between 1 and 2 per cent for variable operating and customer support costs". From Epic's 12% store fee, we'll have a profitable business we'll grow and reinvest in for years to come! It has been estimated Steam raked in US$4.3 billion in 2017, which is a splash in the ocean compared to what Google Play and Apple's App Store bring in.

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The Epic Games Store is a good attempt to provide competition to some established players.

According to a report by GamesIndustry, Epic Games is launching a competitor to Steam.

Just yesterday, EIC Asif Khan discussed the new revenue split that Valve revealed for the Steam store and how it is a "sign of weakness".

Steam now charges large developers that have earnings of over $10 million a 25% commission, and those that have earnings over $50 million a 20% commission.

Big questions for the store include how will Epic curate the store and what games can get on. It became Epic MegaGames in 1992, and released a series of games for the PC before hitting mainstream success with the Unreal franchise. To circumvent this, Epic chose to launch Fortnite on Android through its own website. However, Apple is now involved in a lawsuit that reached the Supreme Court, and depending on the ruling, Apple may be forced to allow other app stores on the iOS app store. December 6 is the Fortnite season 7 release date, but clearly there's much more in store later that day.

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