Here's the reason Tumblr is missing from Apple's app store

Google promoted malware-ridden 'games' in the Play Store's trending section

It turns out, it was those mature content that got Tumblr into trouble with Apple's App Store policies. That led some to speculate Apple removed the app due to inappropriate content, something the tech giant has done to numerous apps before. However, no official statement about this has been released by Apple or WhatsApp as yet.

Whatever the case might be, with Tumblr acknowledging the missing app from the App Store, it is likely that we will see it make its return sooner than later.

At the time of writing the Tumblr app can be downloaded from Google Play but remains unavailable on Apple's App Store.

Basically, those who had the iOS app installed said they can't do a search with Safe Mode off, and those who uninstalled the app for whatever reason were complaining the app is nowhere to be found on the App Store.

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When the app vanished, a page appeared in Tumblr's help center basically giving the standard "We're working on it" excuse.

However, Download.com learned what really happened-proving the speculations were right.

Tumblr says that every image uploaded is compared to known material, but after a routine audit, it was discovered that child pornography had made its way onto the platform "that had not yet been included in the industry database". Content safeguards are a challenging aspect of operating scaled platforms.

The company removed the offending content immediately and the gap in content monitoring is being tackled. Early this year, Apple pulled the popular secure messaging app Telegram from the App Store because it was being used to share child pornography. "As this is an industry-wide problem, we work collaboratively with our industry peers and partners like NCMEC to actively monitor content uploaded to the platform". "We're continuously assessing further steps we can take to improve and there is no higher priority for our team".

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