Netflix's New Cheaper Mobile-only Subscription Now Available

Ted Sarandos chief content officer Netflix

Netflix today has quietly rolled out a new plan that is specially made for mobile phone and tablet users which in line with an earlier report that the company is planning to roll out cheaper plans.

At this time, Netflix has not announced any plans or made any indication as to whether or not the plans will be tested in other markets around the globe.

The other big restriction is on stream quality, with the mobile plan only allowing for standard definition streams. If you want to watch on a laptop or TV, you'll have to upgrade to at least the Basic plan, and if you want HD video, you'll need the Standard or Premium plan. The report also suggests, the Mobile plan is priced at RM 17 (Rs 293 approx)/month, this is exactly half the price of a Basic plan (which costs Rs 500 per month) that Netflix offers in India. To that end, Netflix confirmed to TechCrunch that similar plans that are mobile-only are being tested in "a few countries".

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If Netflix is interested in further expanding its worldwide user base, more affordable pricing is certainly one way to go about it. The initiative will also help Netflix fend off the many competing forces in Asia who offer streaming services at a $3 dollar rate, include iFlix, now operating in 28 different countries throughout the Asian peninsula. It seems like a natural fit for the streaming service, but we'll have to wait and see how the trials pan out.

The converted U.S. dollars are all rounded amounts, but the general takeaway is that the new mobile-only streaming plan is around the half the cost of the next cheapest tier.

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