Elton John Stars In This Year's John Lewis Christmas Advert

Credit YouTube  evan youtuberuk/15maio2011

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

John Lewis have made steps to launch their Christmas advert campaign, recently changing their name to just "John" at their flagship Oxford Street store in London.

The first three quarters of the ad are pretty baffling, as you wonder why Elton John's life story has anything whatsoever to do with Christmas, and whether the whole thing is just a cynical ploy to get everyone hyped for his upcoming film, Rocketman.

The TV ad was shared by staff before it officially airs on TV tonight at 9.15pm on ITV. The final scene shows a young Elton John (in the most adorable pjs, we might add) running down to see his mum and grandmother on Christmas day, and opening his present - a piano.

The firm said reports Sir Elton had been paid £5m were "wildly inaccurate" and said some of his fee went to his charitable trust.

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After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

Another complained that the song had been used before, referencing the 2010 creation.

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time. Fans will have to settle for his vintage tour t-shirts.

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