7-Eleven tests mobile payment app in Dallas-area stores

Image Source Lenovo

Customers check out using Apple Pay, Google Pay or a traditional debit or credit card.

Starting Monday, 14 7-Eleven locations in Dallas will feature a new "scan-and-go" technology on the company's mobile app, so customers can easily scan and buy items on their smartphones, Digiday reported. The payment feature is integrated within the 7Rewards loyalty program, allowing customers to earn and redeem coupons or rewards. As of now, cashiers are still present at 7-Elevens and still have to handle hot food items and items like alcohol that require ID to purchase.

According to Gurmeet Singh, 7-Eleven's chief digital officer, the aim of "Scan & Pay" is to increase customer loyalty by providing a seamless, hassle-free checkout experience. About 50% of the US population lives within one mile of a 7-Eleven, the company said. Once they pay, customers scan the QR code that appears on the confirmation screen at the confirmation station and go. Ricker's is launching a hybrid version of mobile payments at 58 of its convenience stores in IN while 28 Jiffy Trip locations in Oklahoma and Rapid Refill convenience stores in New England are introducing the Skip mobile checkout app for its customers.

The three-month test period gave 7-Eleven valuable feedback from both customers and store associates.

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7-Eleven has a total of 67,000 locations in 17 countries worldwide, including almost 12,000 in North America.

The Walmart-owned & members-only retail store, Sam's Club, is taking a page from playbook by Amazon to open a tentative cashier-less "Sam's Club Now" shop in Texas.

It had a 28% share of the USA convenience store market a year ago, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor. The Seattle giant reportedly eyes opening as many as 3,000 Amazon Go stores by 2021. "7-Eleven continues to redefine convenience by providing frictionless experiences for our customers with Scan & Pay".

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