Burger King creates 'Nightmare King' for Halloween

Some people said the Frozen Fanta Scary Black Cherry stained their mouth

"Can a burger give you nightmares?"

The "Nightmare King" isn't just a seasonal name thrown on Burger King's latest burger, which will be introduced just ahead of Halloween.

Burger King says it put the burger to the test and worked with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services to conduct a sleep study.

As for the sandwich itself, the green bun and apparent link to causing intense bad dreams - participants in the "clinical sleep study" reported seeing people transformed into snakes and being attacked by aliens - could draw the interest of more curious or courageous consumers.

Doctors and scientists identified whether the individuals had vivid dreams by tracking various signals from the sleeping subjects including their heart rate, brain activity and breath.

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Dr. Medina points out that the unique combination of proteins and cheese in the Nightmare King led to "an interruption of the subjects' REM (Rapid Eye Movement) cycles, during which we experience the majority of our dreams".

But here's the kicker: What is the Nightmare King, you might ask?

The "spooky sandwich" has a quarter pounder of beef, a chicken filet, American cheese, bacon, mayonnaise and onion.

Dr. Jose Gabriel Medina, a specialized somnologist, gleaned from the study that the "incidence of nightmares" increased by about 3.5 times for those who ate the Nightmare King before bed, according to an online statement.

Burger King is building off prior successes with novelty menu items to draw interest around the Halloween season. Those are available now, but if you're not particularly concerned with waking up in a sweat or your blood sugar, wait until the Nightmare King makes its public debut on Monday, October 22nd, so you can terrify your digestive system into ruining a good night's rest.

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