Instagram's new AI tool detects bullying in photos and captions

This Instagram star isn't what she seems

On Tuesday, the company said it is starting to use new machine learning technology to proactively detect bullying in photos and captions.

In one of his first moves since taking the job last week, the new head of Instagram announced new features created to prevent bullying on the popular social media platform. Instagram has also announced that it will be introducing a camera effect to spread kindness via Instagram Stories. Mosseri said this advancement, which is rolling out now and will continue to do so over the coming weeks, is helpful as many bullying victims and observers don't report it.

The AI tool also detects bullying in captions and comments, including attacks on someone's appearance or well-being, according to an Instagram spokesperson.

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"Online bullying is complex", Mosseri wrote in a blog post, recognizing that the current system of reporting and removing content that violates company guidelines isn't enough. So even if bullying doesn't get reported, the platform will be able to identify it.

"It will also help us protect our youngest community members since teens experience higher rates of bullying online than others", Mosseri added.

The tools work by banning bullying comments on Instagram live videos, but also by scanning photos users post for content that might be bullying or hate speech. This is being done to promote Live as a safe and fun place where one can share moments with their friends in real time. The feature will now be rolled out further to any live videos. "And it's a crucial next step since many people who experience or observe bullying don't report it". For using the camera effect, swipe right on your Instagram app to open the camera, tap at the face icon at the bottom, and select the new camera effect. You can click a picture and extend the kindness to your friends by tagging them. If you switch it on over to the rear camera, you can add a filter featuring the hashtag #kindcomments, and examples of these in multiple languages.

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