OnePlus to launch its first smart TV in 2019

OnePlus TV marketing

Shenzhen-based OnePlus has distinguished itself from a raft of Chinese mobile wannabees with some beautifully designed and well-functioning devices - eight phones to date - while it has developed its own Android-based OS and branched out into headphones. The company's founder Pete Lau said that the current TV is pretty ordinary in terms of use.

It is being said that the company aims to bring home entertainment to a greater level with the help of intelligent connectivity. Lau thinks today's smart TV crop isn't as smart as it thinks it is, and he envisions a more seamless connection between the TV, smartphone and AI smart assistants.

It's a surprising turn of events, but OnePlus says its equipped to enter the TV space after the time its spent making smartphones. Rather, Lau seems more interesting in giving the growing community of OnePlus fans plenty of time to share their opinions about what they want to see from a OnePlus TV.

The smart TV market is already quite crowded with the likes of Samsung and LG and it may prove hard for OnePlus to make a noticeable difference.

The OnePlus TV will have "intelligent connectivity", "premium flagship design" and also "premium image quality and audio experience", according to the release.

OnePlus TV is in development says CEO.

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'We bring inherent advantages to the industry, and with this new division, we're excited to explore the total connected user experience that can enhance everyday life'.

Could it be a hint about the announcement of this new Smart TV or just a chance illustration from a presentation that happens to have been picked up and passed round the internet?

So, OnePlus TV is coming next year.

This could very well be just another Android TV product, integrating Google Assistant that works with all your smart home devices like any other Android TV product.

The end price could be in the range of $600 / £500 to $1,000 / £800, depending on who OnePlus decide to lock horns with, but we'd be surprised for it to fall out of those margins. The OnePlus team will choose 10 final suggestions on October 31 and each of the 10 finalists will receive OnePlus Bullets Wireless. That again is crucial considering that 4K TVs are fast becoming mainstream and the 8K display has emerged as the new benchmark.

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