Amazon launches small business shop | Ap Wire

Amazon launches 'Amazon Storefronts' for American-owned businesses

Amazon says more than 1 million products from about 20,000 businesses were selected to be featured on the site, based on ratings from customers.

To support the launch of the new store, Amazon is unveiling its first-ever national TV commercial featuring real businesses that sell on Amazon. He described his business as a "mom-and-pop shop" - his workshop is in his house, and he was happy about partnering with Amazon because he was able to maintain one-on-one customer relationships through Amazon Handmade. But those changes have decimated Main Street small businesses and caused major brick-and-mortar retailers to lay off hundreds of thousands of workers in recent years.

Currently, about 300,000 small and medium-sized businesses sell on Amazon.

To find Storefronts from the Amazon.com, customers can click on the rotating banner featuring a USA business, or navigate to the store directly at LINK.

Amazon says it launched the new store to offer customers an "easy way to buy from small and medium-sized businesses through the convenient and trusted Amazon experience". Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform.

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Amazon will feature the included businesses in marketing for the new initiative. The Institute cites US census data showing that 85,000 small businesses closed between 2005 and 2015. The website now features a video on Michigan-based soap company The Little Flower Soap Co. and a profile of Ayah Bdeir, founder of coding toy company littleBits. Earlier this year, Amazon said SMBs accounted for half of the products sold worldwide on Amazon.com during 2017. According to Amazon's own report, the company has created 900,000 jobs for small businesses.

Amazon now has 20,000 small businesses featured in the Storefronts section.

Amazon today unveiled Storefronts, a section of its website dedicated to small and medium-sized business. Storefronts was only announced on September 17, so as this story develops, details will likely emerge on how to work with Amazon to have your products featured in the Storefronts section.

The commercial shows how Amazon helps businesses get their products to customers all over the world.

"I feel like they're really kind of appealing to a different audience".

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