PepsiCo buys fizzy drink maker SodaStream for $3.2bn

Scarlett Johansson with Sodastream’s Daniel Birnbaum

The Purchase, New York-based company will pay $144 per share in cash for the firm that promises to help customers reduce their carbon footprints.

Beverage giant PepsiCo on Monday purchased Israel's fizzy drink maker SodaStream for $3.2 billion USA, a boon for a company that has enjoyed a resurgence after being targeted by anti-Israel boycotters in the past.

PepsiCo Chairman and CEO Indra Nooyi calls the companies "an inspired match". That's 11% higher than Friday's closing price and would be PepsiCo's largest acquisition in eight years.

According to The Wall Street Journal, "Sparkling water has grown far more strongly than the overall bottled water category in the USA, clocking volume growth of 38% past year up from 35% in 2016 according to data from industry tracker Beverage Marketing Corp".

SodaStream makes a kitchen gadget that allows people to carbonate any drink in their home.

He added: "PepsiCo is finding new ways to reach consumers beyond the bottle".

Other soft-drink producers have tried to tap the at-home market, though success has been elusive.

New iPhone X 2018 models showcased side-by-side in 'leaked' video
The report also suggests that the two premium devices could support Apple Pencil, a stylus that can now be used with the iPad Pro. Perhaps the most interesting of the trio is the so-called " iPhone 9 " that's only got the single-lens camera on the back.

Google plans to exempt WhatsApp backups from Drive storage space calculations
Well, that will no longer be the case - thanks to a new agreement between WhatsApp and Google. Our WhatsApp backup on Google Drive stands at more than 1.5 GB.

Hazard confirms he is staying at Chelsea for 2018-19 season
At Stamford Bridge you can switch styles, players and managers but the resident magician remains their number 10. "I'm fine here. I don't want to talk about it yet. "For me there were many things positive in the first match against Manchester City".

SodaStream has targeted big soda makers in ads in the past, criticizing them for making excessive waste.

Coca-Cola, for its part, said last week that it was buying a stake in BodyArmor, a maker of sports drinks that is endorsed by retired basketball star Kobe Bryant and offers a diet version of the drink is naturally sweetened.

In 2015, SodaStream shut down a plant in the West Bank following a boycott campaign that included targeting Hollywood actress Scarlett Johansson after she advertised its product.

Buying SodaStream will further boost Pepsi's health credentials.

The transaction values SodaStream at 36 times trailing 12-month operating profit, compared with a median of 21 times for comparable deals, according to data compiled by Bloomberg.

The move will bring Israeli-based SodaStream International Ltd. under American ownership, and give PepsiCo more points for moving to decrease the amount of plastic flowing into landfills and seas.

Related News:

  • Apple has removed 25,000 apps from App Store, here's why

    Apple has removed 25,000 apps from App Store, here's why

    Chinese media has criticized Apple in the past for not doing enough for the removal of illegal apps from the App Store . A CCTV report last month accused the company of allowing illegal gambling apps to proliferate.
    Man Utd and Chelsea circle as Ramsey talks stall

    Man Utd and Chelsea circle as Ramsey talks stall

    According to The Sun , Arsenal fear that Ramsey could leave the club with talks over a new deal continuing to stall. The Sun claim that Arsenal began negotiations with the Welshman past year though as yet no progress has been made.
    Teen faces year in jail for pushing friend off 60ft bridge

    Teen faces year in jail for pushing friend off 60ft bridge

    Then one day Holgerson stopped replying. "Jordan, I am going to push you", Smith says. "I hope so, I really do". She clarified that she did not have any malicious or ill intent in the act. "But I just hope for the best".
  • Shots fired at USA  embassy in Turkey, shattering window

    Shots fired at USA embassy in Turkey, shattering window

    No damages occurred at the embassy as the USA mission is closed this week as Turkey celebrates the Muslim holiday of Eid al-Azha. The early morning attack coincided with a deepening row between the two countries over the trial of a USA pastor in Turkey .
    Google Adds ‘Confidential Mode’ To Gmail Android App

    Google Adds ‘Confidential Mode’ To Gmail Android App

    Basically, with the Confidential Mode feature, you can send an email that will disappear after a while. It's nice to see Gmail for mobile gaining more and more new and useful functionalities.
    Mueller: Prison Time An Option For Former Trump Campaign Aide Papadopoulos

    Mueller: Prison Time An Option For Former Trump Campaign Aide Papadopoulos

    Mueller's recommendation is relatively short, as the former Trump campaign aide faces up to five years in jail for his crimes. Mueller also maintained that Papadopoulos' false statements "were meant to harm the investigation, and did so".
  • Flushed contact lenses add to burden of plastic waste

    Flushed contact lenses add to burden of plastic waste

    They found that 19 percent of contact lens wearers flushed them down the drain when they didn't need them anymore. They examined the fate of 13 different contact-lens brands made from nine different types of plastic polymers.
    Mauricio Pochettino Sends Clear Message To Wantaway Tottenham Players

    Mauricio Pochettino Sends Clear Message To Wantaway Tottenham Players

    Everton's revolution under Marco Silva gained more momentum at Goodison with Richarlison scoring his third goal in two games. Here are three possible ways Fulham could line up at Wembley, as the club seeks their first league points of the season.
    Taliban fighters kidnap over 100 people after buses ambushed

    Taliban fighters kidnap over 100 people after buses ambushed

    A senior official in Ghani's office said the "conditional" ceasefire would run for three months. The insurgents, however, have no plans to officially announce the truce, the sources said.
  • How to Opt Out of New Ads — Netflix

    How to Opt Out of New Ads — Netflix

    Once you open Netflix , click on your profile icon in the top right corner of the page, and click "Account" in the drop-down menu. If you or someone you love has been affected by Netflix's testing of trailers between TV episodes, fear not.

    Korean families separated for decades after war to be reunited

    The ministry estimates there are now about 600,000 to 700,000 South Koreans with immediate or extended relatives in North Korea. But Seoul has failed to persuade Pyongyang to accept its long-standing call for more frequent reunions with more participants.
    Son feels ashamed after South Korea’s upset loss to Malaysia

    Son feels ashamed after South Korea’s upset loss to Malaysia

    Looking for goals , South Korea put Hwang In-beom for Kim Geon-ung to start the second half. South Korea are second with three points, while Kyrgyzstan and Bahrain have a point each.


Most liked

First human case of West Nile this year reported in Wisconsin
The local health department or city government may be able to add larvicide to the water, which will kill any mosquito eggs. However, four out of five people infected with West Nile virus will not show any symptoms.

Modric, Cristiano and Salah lead Uefa player of year nominees
UEFA has today announced the names of the nominees shortlisted for the 2017/18 UEFA Men's and Women's Player of the Year Awards. Messi has twice won the award, while he finished runner-up to Ronaldo last season.

Watch Don Cheadle Relive the Time Mark Ruffalo Spoiled Infinity War
It's unlikely we'll see Ruffalo (or the equally spoiler-y Tom Holland ) on the press circuit for the sequel to Avengers: Infinity War , Avengers 4 , which is slated to come out May 2019.

Separated by war, mother sees son for first time in 68 years
The ministry estimates there are now about 600,000 to 700,000 South Koreans with immediate or extended relatives in North Korea. But Seoul has failed to persuade Pyongyang to accept its long-standing call for more frequent reunions with more participants.

Nun Throws Out Epic First Pitch at Chicago White Sox Game
A nun drop jaws after delivering a flawless first pitch with some added flair on Saturday night. Sign her up, lowly White Sox. "She stepped back at about 45 feet and threw a bullet", he said .

Saudi investment fund reportedly wants stake in Lucid Motors
In his interview with the Times, Musk said he sacrificed family milestones in the race to meet Tesla production targets. Huffington's attempted intervention comes at a time when she's been campaigning in support of the benefits of sleep.

Djokovic closes in on elusive Masters 1000 title by reaching Cincinnati final
The second set was more straightforward, as Cilic never faced a break point on his way to claiming victory in 1 hour, 45 minutes. He's 3-1 against Federer in Grand Slam finals and 12-6 overall in championship matches, including wins at Wimbledon and the U.S.

Novak Djokovic beats Roger Federer in Cincinnati final
Djokovic, who came up empty in five prior Cincinnati finals, defeated seven-time victor Roger Federer 6-4, 6-4 in the final. Djokovic was ecstatic with his win, and thanked Federer after the win for his "letting [him] win once in Cincinnati".

Chelsea beats Arsenal 3-2 for 2nd straight win in EPL
Sarri said he started the match with Hazard on the bench because he still seemed exhausted after helping take Belgium to the World Cup semi-finals in July.

United Kingdom woman rescued after falling from cruise ship in Croatia
The unnamed woman, aged 46, tumbled from the Norwegian Star, which was sailing from the port of Vargarola near Pula, Croatia . However, the incident caused a considerable delay to the schedule and didn't see the ship dock in Italy until 2.30pm.

Germany in deal with Greece over taking back some migrants
Last week Germany and Spain sealed a similar deal on returning migrants. About half of them returned to Italy and about one fifth to Austria.

Winona Ryder Says She And Keanu Reeves Might Be Married
Eventually it clicked, and he replied in typical Reevesian fashion, " Oh my gosh, we're married ". Aside from Winona , Keanu married his IRL wife, Jennifer Syme, in 1998 but they divorced in 2002.

Weinstein accuser Asia Argento paid teen who made sex assault claim
Argento told the magazine that she continued to have a relationship with Weinstein because she was afraid of angering him. Per their settlement, the Times reports that Bennett had to turn the photograph and its copyright over to Argento.

Smog, smoke prompt Spare the Air alert for Sunday
People with chronic health conditions should check with their health care providers before using a respirator mask. The air quality issues have forced many closures and cancellations in Spokane.

UPA govt had higher economic growth rate than the present NDA govt
The main reasons were demonetisation, flawed implementation of the GST (goods and services tax) and tax terrorism", he added. At that level of investment (GFCF), it is not possible to achieve higher growth rates.