How to Opt Out of New Ads — Netflix

Netflix user reviews are no more

If you or someone you love has been affected by Netflix's testing of trailers between TV episodes, fear not.

Viewers trying to binge-watch shows on the streaming service will now find their viewing interrupted by the interstitial commercials, which air after the end of one episode, before the next automatically begins.

Many took to Twitter to call on Netflix to stop the testing and to keep binge-watching ad-free.

Netflix prices start from £5.99 and many believe they shouldn't be forced to watch adverts when they are already paying for the service.

Fortunately, there's no need to take such drastic measures. That happened in March this year, when the company tested "content patches" on children's TV shows.

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First, make sure you're on a desktop browser or tablet when you visit Netflix. Once you open Netflix, click on your profile icon in the top right corner of the page, and click "Account" in the drop-down menu. Sky's Now TV service, for example, has long run similar adverts between episodes of other shows.

The issue was raised in a Reddit post, where one Netflix subscriber said they were in the middle of watching "Shameless" when an ad popped up. However, its users are still apprehensive about the changes Netlix is making.

The commercials are full-screen videos which displace the regular next-episode preview screen until they have concluded or have been skipped - which some users claim they have been unable to do.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster", Netflix explained in a statement on Friday. For example, it introduced video previews to the TV experience a few years ago as it had significantly cut the time members spent browsing and helped them find something they would enjoy watching quicker. Let us know in the comments!

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