Anheuser-Busch InBev launches Bud Light 'Victory Fridge' for Cleveland Browns

A-B In Bevs smart-fridge will unlock when the Cleveland Browns break their losing streak

USA beer brand Bud Light has become an official beer partner of England's men's national football team, building on an existing agreement between the English Football Association and Bud Light's parent company Anheuser-Busch InBev. We're putting victory fridges out into the marketplace. "When the Cleveland Browns win, at the end of the game, these refrigerators will send a wireless signal that will unlock them and give fans the opportunity to have a celebratory Bud Light".

The fridges, each of which will hold 200 16-ounce aluminum cans, will be set up only in places where patrons must be 21 or older to enter.

The beer company has placed beer fridges in 10 bars around Cleveland, each one stocked fall with bottles of Bud Light.

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As per ESPN's Darren Rovell, the fridge will be restocked once a month to keep the beer fresh, just in case the Browns take a while to get that win.

They also bolstered their roster with the free agency acquisitions of the likes of receiver Jarvis Landry and running back Carlos Hyde.

Will that moment come in week one, when the Browns host the Pittsburgh Steelers on September 9, or will fans need to suffer through a few more losses first?

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