Baidu ready to beat Google in China: CEO

A pedestrian walks past the Google Inc. logo displayed outside the building housing the company's China headquarters in Beijing China on Monday Nov. 12 2012. Google Inc. reported higher traffic patterns on its sites in China after the company earlier

Chinese tech firms today have the ability and confidence to grow in the face of healthy competition and rival global companies, he said.

THE billionaire founder of China's top internet search engine has declared he will fight fiercely and "win again" should Alphabet Inc's Google decide to return to the world's largest internet arena.

Notably, Google engineers have already created a functioning version of the censored search engine and the company is planning to make the platform accessible in China via a customised Android app.

Baidu shares [NASDAQ: BIDU] slid 8 percent on the news, which coincided with a second-quarter performance report that smashed expectations as net income rose 45 percent to CNY6.4 billion (USD938 million).

The Intercept report, unconfirmed by Google, explains how the USA company's engineers take samples of the search queries on Baidu to develop a list of blocked websites, such as information on the Tiananmen Square massacre, which it will not disclose on its new search engine for China. A Baidu spokeswoman confirmed the posting, which was shared by local media, was authentic.

China's government has indicated Google is welcome back as long as it follows the law.

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Members of Congress have described the possibility of Google's return to China as "deeply troubling, " citing China's human rights abuses, oppressive surveillance regime and what lawmakers and others say is a history of stealing the technology of private foreign businesses in the service of advancing the Chinese government's hold on the population.

Google is looking at ways to re-enter China, home to the biggest pool of internet users, through a search app that complies with Chinese censorship as well as partnerships with local companies, people familiar with the matter have said.

Furthermore, the report states that the project will be carried out in China as a part of a joint venture with other company, which is most likely going to be a Chinese firm as the law requires tech companies to operate their data centres in the country.

Chinese tech giants are constantly censored with posts deemed harmful to social order quickly erased from public view.

"The decision to exit the Chinese market was a huge blunder, which made the company miss golden chances in the mainland's internet development", the flagship newspaper of the Communist Party said. Facebook and Twitter remain blocked as well.

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