Long Line Forms at Millcreek Mall for Build-a-Bear Promotion

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Customers have been faced with a five-hour wait to purchase a bear for the same price as their child's age as part of a nationwide "Pay Your Age Day" promotion.

The Pay Your Age Day event promised any stuffed animal priced at the age of the buyer.

The post went on to say that local authorities were requiring them to limit the lines and crowds due to safety concerns. "We are now making vouchers available to our USA and Canada Build-A-Bear Bonus Club members".

Build-A-Bear created the one-day promotion "to kick off its new, everyday celebration of birthdays".

In a statement, Build-A-Bear said the safety of customers was their "top priority" and the response to the promotion had exceeded expectation at stores around the UK.

There are four build-a-bear workshops in Connecticut - Westfarms Mall in Farmington, Buckland Hills Mall in Manchester, Westfield Mall in Trumbull, and Danbury Fair Mall in Danbury.

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Many people were disappointed and blamed the company for poor planning on its Facebook page.

At the University Park Mall in Indiana, CBS affiliate WSBT described the line for the Build-A-Bear Workshop store there as "insane". The vouchers are good until August 31, 2018.

Build-a-Bear Workshop said in a statement that demand had been "unprecedented".

St. Louis-based Build-A-Bear has some 400 stores worldwide. By paying the cost equal to the builder's age, parents could save a good chunk of change for the animals, which normally run upwards of $25-$50, depending on the size and accessories.

"Security said that it was an issue with the Fire Marshall, we've heard everything, and we chose to stand our ground, and we're still here and we're not leaving without a bear", Stowers said while waiting in line.

"Lines closed for Pay Your Age Day event".

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