Whole Foods Deals to Expect on Amazon Prime Day 2018

Amazon Prime Day 2018 sale to start from July 16, here are deals on OnePlus 6, Vivo V9 and others

The free games for Prime members in July include Tacoma, Brutal Legend, Hue, and a whole lot more rolling out each day between now and Prime Day. Highlights from today's roundup of the best daily deals include an insanely good price on Kindle Paperwhite refurbs, Fire HD 8 tablet refurbs for only $40, SanDisk's fastest 128GB microSD cards for just $32, the best-selling sound bar on Amazon's entire website for only $63, nearly half off a 2-liter air fryer that cooks up crispy food without clogging your arteries, $11 off our favorite Crock-Pot multi-use cooker, an iPhone X battery case that doubles your battery life for only $15, a massage pillow that'll change your life, Kasa Smart Wi-Fi Light Switches at their lowest price ever for Prime members, Contigo's best-selling travel mug for only $14.50, and plenty more. According to reports from last year, Amazon's 2017 Prime Day was the company's biggest sales day ever - growing more than 60 percent over the previous year's results and bringing in more new Prime members than in any other single 24-hour period in Amazon's history.

The site will offer two kinds of deals - spotlight and lightning. The latter are short-term flash deals that are only available one per customer. Amazon recommends signing up for lightning deal alerts on the Amazon app.

What is Amazon Prime Day? It usually sells for $130 but was discounted to $90 in 2017, and shoppers should expect a similar discount this year. Last year, the top-selling product was the Echo Dot.

Amazon will also be offering up to 30 percent off furniture brands like Rivet and Stone & Beam, so buy your sofa and couches now!

Plus, this year, the e-commerce behemoth is integrating the brick-and-mortar world into the Prime experience. Soon after the acquisition was complete, Amazon instituted cheaper prices on some groceries at Whole Foods, to replicate the value proposition that's at the core of Amazon's sales pitch.

We think that the benefits of Prime membership make that annual fee worth paying, but what if you just want to get the Prime Day deals without paying for a Prime membership?

For the parents out there, expect 30 percent off these products and more. Coresight Research estimates the day generated $2.4 billion in sales past year, and predicts that the number will grow to $3.4 billion in 2018. However, some of the "discounts" are artificial, so shop discerningly - not impulsively.

If you haven't been a Prime member in the past 12 months, you can sign up here to start a one-month free trial (students get six months for free).

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Go to eBay.com/Deals to see all the hot offers.

This year, for the first time, Amazon is fully incorporating Whole Foods Market stores into its Prime Day plans.

The event seems to expand every year, both in terms of the number of items that get their prices slashed and the duration of the discounts themselves. That means some of the very best deals can be gone long before people who aren't Prime members get to know about them.

Amazon offers all new customers a free 30-day trial of Amazon Prime.

Amazon Prime Music will also be launching specially curated playlists in several Indian languages including Hindi, Tamil, Telugu, Punjabi, Malayalam, Gujarati, Rajasthani, Bengali and two new languages - Assamese and Odia. A May Yahoo Finance survey of 7,000 Prime members found that about half of the Prime member respondents planned to drop the service.

There are other deals, too, like $10 off your first order if you use Prime Now.

Melody Hahm is a senior writer at Yahoo Finance, covering entrepreneurship, technology and real estate.

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