Netflix Testing New, Pricier ‘Ultra’ Subscription Tier

Netflix logo

As more advanced televisions capable of displaying HDR content hit the market, Netflix is hoping to keep up with the increasing demand by offering streamable content at these ultra-high definitions.

Should the Ultra plan become a reality and Netflix adopts changes in the lower-priced Premium and Standard plans, some USA homes with multiple TVs and other screens might be faced with choosing a higher-priced plan and paying $3 to $6 more per month. The new plan would cost roughly $16.99 per month and it's now being tested in two different versions.

According to reports, the new tier may focus on the amount of screens users have access to and new HDR (high dynamic range) features. It is said that the company would be allowing 4K platform allowing the customers to stream 4 screens at the same point of time and also the company promises to offer better HD quality in comparison to the existing premium plan quality. Depending on how the trial performs with this initial group, Netflix may or may not decide to roll out this plan to a wider group of customers.

Some reports indicate that a fourth tier, "ultra" would offer premium HDR streaming (although, its current premium package does already offer something called "ultraHD").

Johnson savaged PM's Brexit plan during meeting
He is said to have warned colleagues it could be a "serious inhibitor to free trade" and striking deals with other countries. German manufacturers said on Sunday the plan did not go far enough to guarantee the free movement of goods.

Bourdain leaves bulk of $1.2M estate to 11-year-old…
According to documents obtained by the New York Post , Bourdain was worth $1.21 million at the time of his death. Bourdain took his life on June 8 at his hotel in Kaysersberg, France, where he was filming his CNN show.

Romelu Lukaku shows he is capable of more than just scoring
At the other end, Costa tested Courtois, but the Belgians were starting to look increasingly comfortable. A booking - if he got one for diving - would have ruled him out of the semifinals.

The new plans are being tested in Europe.

Netflix spokesperson Smita Saran weighed in: "We continuously test new things at Netflix and these tests typically vary in length of time". In 2013, the company first introduced a four-screen option as a more expensive alternative to their existing two-screen plans.

This came after Italian tech blog Tutto Android reported that some Italian users were seeing a new subscription tier added to Netflix alongside its basic, standard, and premium plans.

Wall Street analysts have said Netflix has some wiggle room for higher prices. Two years ago, Netflix saw a growth slowdown when it raised the Standard plan price by $2 for new members, while current subscribers got the increase over several months in 2016.

Related News:

  • Euphoria unchained as England breeze into semi-finals

    Euphoria unchained as England breeze into semi-finals

    And the respective media from both Germany and Spain have dropped an intriguing assessment of England's World Cup campaign. We did create some opportunities at the start of the second half.
    First Thailand boys rescued two weeks after being trapped in cave

    First Thailand boys rescued two weeks after being trapped in cave

    They are now expecting to be "preparing for the first and strongest of the team for the perilous underwater extraction". There are fears the rain may flow into the cave, potentially hampering rescue efforts.

    What is in Theresa May's Brexit plan?

    The trade proposals mean the United Kingdom will have the same rules for all goods as it now does as a member of the bloc. The UK is firm that it will end free movement, as well as the jurisdiction of the EU's top court in British affairs.
  • Giuliani confirms WH contested Mueller interview with John Kelly

    Speaking on Sunday, Giuliani seemed unfazed by the recent developments - noting that Cohen "should cooperate with the government". Esquire journalist Charlie Pierce noted Giuliani is "out there to change public opinion", not to lead the president's defense.
    Squirtle isn't the only Pokemon with sunglasses in Pokemon Go

    Squirtle isn't the only Pokemon with sunglasses in Pokemon Go

    To celebrate the game's second birthday, Niantic is letting Pikachu in on the sunglasses fun alongside our boy Squirtle . If that's not enough Pikachu for you, a selection of Pikachu Fan Avatar items will be available in the store.
    It's not coming home yet, England

    It's not coming home yet, England

    The win came easily for England , with two lovely headers from Harry Maguire and Dele Alli leading the way to a dominant victory. Not to mention the skills of every single player and the excellent job done by Southgate so far.
  • Justin Bieber And Hailey Baldwin Are Engaged - Details!

    Justin Bieber And Hailey Baldwin Are Engaged - Details!

    Bieber, 24, and Baldwin, 21, briefly dated in 2016 and rekindled their romance about a month ago. Justin Bieber's fans are processing the news about his engagement to Hailey Baldwin on Twitter.
    Carmelo Anthony (Towson Catholic) reportedly set to part ways with Thunder

    Carmelo Anthony (Towson Catholic) reportedly set to part ways with Thunder

    The Towson Catholic graduate's relationship with the team has soured in the year since he was traded to Oklahoma City. The stretch provision spreads Anthony's salary annually onto the Thunder's cap for $9.3 million over three years.
    Two US warships move into Taiwan Strait

    Two US warships move into Taiwan Strait

    Washington has no formal ties with Taiwan but is bound by law to help it defend itself and is the island's main source of arms. USA officials, speaking on condition of anonymity, said the destroyers Mustin and Benfold carried out the passage.
  • Jack Wilshere set to complete West Ham transfer

    Jack Wilshere set to complete West Ham transfer

    Fenerbahce were heavily linked with a move for Wilshere, but the midfielder is now closing on on a switch to West Ham . Gooners, is West Ham Wilshere's level? "I played 32 or 33 times last year and I want to carry on this year".
    Trump to Unveil Court Pick Monday

    Trump to Unveil Court Pick Monday

    However, compared to the other candidates on Trump's short list, Hardiman's overall ideological views are more moderate. Trump had discussed the nomination with Vice President Mike Pence in Bedminster, New Jersey yesterday.

    Labor secretary says more Americans entering workforce

    According to the BLS report , titled "The Employment Situation-June 2018", total nonfarm employment increased by 213,000 in June. Minutes of the Fed's June 12-13 policy meeting published on Thursday offered an upbeat assessment of the labor market.


Most liked

Maisie Williams posts on Instagram: 'Goodbye Game of Thrones'
Under a black-lined image of a direwolf, the words "The pack survives", are written, as was revealed through an Instagram post . Many believe this means Anya will be one of the lone survivors at the end of the final season. "What a joy I've had".

Nato's European members scramble to calm Trump
North Atlantic Treaty Organisation is the most significant check on Putin's global manipulations. Bush and is now a senior vice president at the Center for Strategic & International Studies.

'Hominins walked like modern humans, climbed like apes'
The professor found a skull, nearly a complete vertebral column with ribs, shoulder bones, part of her arms and legs and the foot. The Dikika foot is one part of a partial skeleton of a 3.32 million-year-old skeleton of an Australopithecus afarensis child.

Skyrim Switch Mods Aren't Coming Anytime Soon
This achievement marks Skyrim's peak player count in the last six months, a staggering seven years since its 2011 release. Bethesda thus is still not paying any attention to mod support for Skyrim which is a sad piece of news for avid gamers.

The rise in the USA unemployment rate isn’t bad news
The retail industry's woes were also reflected in employment, as vendors cut 21,600 positions, the biggest drop since December. After revisions, job gains averaged 211,000 over the past three months, as the job market was approaching full employment.

Rudy Giuliani says Michael Cohen should cooperate with federal investigators
He argued that regardless, it wasn't a campaign contribution and thus did not violate campaign finance laws. President Donald Trump , exits the Loews Regency Hotel, May 11, 2018 in New York City.

Hsieh casts spell on Halep to cause Wimbledon shock
"At 2-5 down in the final set, it was a lot of support from the crowd, and they pushed me to fight from there". It's the first time in the Open era that none of the top five women's seeds have made the last 16 of a Slam.

Man assaults teen wearing 'MAGA' hat at San Antonio Whataburger restaurant
In the video posted to social media , Jimenez can be heard saying at one point to the victim: "You ain't supporting (expletive)". Whataburger, a San Antonio-based fast food chain, said in a statement that none of its employees were involved in the incident.

England coach Southgate won't quit after World Cup
Up and down the country, millions of fans back home danced, jumped and screamed with joy. "It is an incredible feeling". He spoke of a squad of players who will do anything for each other and who want to work and to learn.

Concerned England fans make the same joke about the referee against Sweden
It was England's eighth set-piece goal of its 11 in Russian Federation , and the centre back's first in global football. Congratulations to both the team and the coach.

Showtime Prepping Sacha Baron Cohen Series
Davis is expected to join Guy Petrillo , a former federal prosecutor in Manhattan, in representing Mr. Davis was special counsel for Clinton from 1996 to 1998 during campaign finance investigations.

Supreme Court contender Kethledge enters spotlight as conservatives look for ‘Gorsuch 2.0’
To do so, it's worth considering the views of the man who will spearhead the confirmation battle, Majority Leader Mitch McConnell. Now, advisers believe, all of Trump's finalists can earn the support of the president's party, and ultimately confirmation.

Dozens missing after boats capsize in Thailand
Phuket Governor Norraphat Plodthong said officials would consider whether to ban boats from going to sea during strong winds. Helicopters yesterday afternoon scanned the water in what appeared to be an increasingly forlorn hunt for survivors.

Putin invites Team Russia players, head coach to discuss World Cup results
Fans spilling out of bars chanted "Russia" in the street and danced as music blared. "Our boys, they really did great". Modric said Subasic told him that the injury should not be a major factor as Croatia prepare for their semifinal.

Baby Trump Balloon Approved By London Mayor To Be Flown During Visit
A Twitter account used by the organizers quipped that Khan "tried to play hard ball - in the end he had to make a Deal". After his comments, Trump attacked Khan, saying he was the one who was "ignorant" and challenging him to an IQ test.