Walmart to Roll Out Upscale Lord & Taylor Products Online

What to expect from Lord & Taylor

"The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", said Denise Incandela, head of fashion for Walmart's USA e-commerce division, in a statement.

A redesigned Walmart.com will soon have two shops - one for everyday brands (including Walmart's newer private labels) and one for premium brands, where Lord & Taylor will be housed.

But Walmart's partnership with Lord & Taylor, announced last November, marks a new model for the Bentonville, Ark. -based discounter.

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide.

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The online boutique will debut with more than 125 names, including Vince Camuto, Miss Selfridge, Lucky Brand, Tommy Bahama, H Halston, La La Anthony and Effy.

The Lord & Taylor online store on Walmart.com is expected to open in the coming weeks. Or maybe it's Walmart.com that's offering shoppers a reason rethink Lord & Taylor. This includes free two-day shipping on all orders that come in at $35 or more. "The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", said Denise Incandela, head of fashion, Walmart U.S. eCommerce. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers". A separate tab will house Walmart's Everyday Brands, which will be "part of Walmart.com's broader fashion destination".

Lord & Taylor and Walmart both declined to comment on the revenue structure of their partnership. Visit MarketWatch.com for more information on this news.

Walmart also points out that customers that shop from the Lord & Taylor flagship store on its website will still get the same benefits as shopping on other parts of the site.

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