Instagram will soon show how long you spend looking at avocado toast

Instagram CEO Confirms Usage Insights Feature Being Developed

Instagram app on Android has a hidden code that details the new "Usage Insights" feature revealing the amount of time spent looking at those square-shaped photos on the platform. First spotted by Jane Manchun Wong, who recently discovered an encrypted DM feature in Twitter, the forthcoming feature is Instagram's response to rising concerns over phone addiction. Well now, this Facebook-owned company has started testing a new feature that will tell you how much time you spend in the app.

In two follow-up tweets, Systrom added "We're building tools that will help the IG community know more about the time they spend on Instagram - any time should be positive and intentional". Either way, we really appreciate Instagram developing this tool as it will help users know how much time they are spending (wasting?) after Instagram. He also said that "it's the responsibility of all companies to be honest about this".

The feature was initially spotted within the app's code, but Instagram founder Kevin Systrom has since confirmed the tools are incoming, replying "it's true" to a report from TechCrunch, before elaborating in a pair of tweets.

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"It's not exactly clear whether that will be your total time spent in Instagram ever, which could be a pretty scary number to some users, or within some shorter time frame like a day, week, or month".

The company plans to make it easier for users to understand their Instagram usage patterns.

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