BT Plus will grant you unlimited mobile data when your Wi-Fi goes down

BT Consumer chief executive Marc Allera

It will also see BT establish a new Consumer Partnership Unit dedicated to partnering with innovative companies worldwide.

BT has made a huge swathe of announcements about the future of its converged networks covering BT, EE and Plusnet.

He said of Allera that the "drive for simplicity and focus on the customer will help increase loyalty among the more than 30 million users now served by the combined brands in the UK".

BT's consumer converged package "BT Plus" is meant to bring together home broadband, mobile and Wi-Fi capabilities into one converged plan. BT Plus customers will benefit from the fastest speeds from BT on broadband and mobile.

EE is launching new converged ultrafast home broadband plans over broadband (FTTP, G.fast) and 4G, which include 4GEE Backup and Home Move, keeping customers connected if there are issues with their connection or when they're moving house.

After months of trials of co-selling BT branded broadband and TV in selected EE stores, Allera confirmed that the brand would be returning to the high street permanently with dedicated displays in all 620 stores.

"Time on 4G" as a measurement of service level will be increased to 99 per cent for all customers by 2020 and a seamless link to the BT public WiFi network, consisting of 12,00 public hotspots.

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But the announcement implies that BT and EE will continue to compete under their own brands in the consumer market.

Meanwhile EE will seek to be the first United Kingdom network to offer a superfast same-day smartphone delivery and expert set-up service, which will launch in London first, and they'll boost their customer support via augmented reality (AR) customer service tools, EE Remote Support and EE Virtual Support.

EE is becoming the first United Kingdom network to support all major Smart Home ecosystems with new, strategic partnerships with Hive and Nest plus a wide range of smart cameras, thermostats, sensors and lighting - providing options for customers whether they prefer Hive, Google, Apple Homekit, or Alexa smart home ecosystems.

Marc Allera, chief executive of EE, was anointed CEO of the BT Consumer business previous year, that brought together EE with the existing consumer division to create the £10bn integrated mobile, broadband and pay-TV outfit. "BT will be the first United Kingdom telco to offer Amazon Prime video to its customers".

There's also a new "Flex" mobile plan. The new BT TV app will allow customers to download and play content on the move for the first time, and will also be available on more platforms including Apple TV, Google Chromecast and Samsung Smart TVs.

Sister brands EE and Plusnet are also launching new customer-friendly services, including for EE customers the ability to share mobile data between family members, and a new mobile app for Plusnet that allows customers to manage their account and get help.

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