Xiaomi to set up an in-house camera department to improve image quality

Xiaomi's Global Mi Home Experience Store in Delhi Products Rundown

Smartphone company Xiaomi has taken the Indian industry by a huge storm and defeated all the competition in its way. Xiaomi has teased the launch of the new Redmi handset through its social media channels in the country.

However, the smartphone might be launched with a different moniker and that too under the Redmi Y series in India and could be called as the Redmi Y2.

In addition, the certificate also confirms plans for smartphones Mi S1, Mi S2 Mi S3, Redmi S1, S3, Redmi, Mi MIX 3s, 6 Redmi Note, Redmi Note 6a, 6A Prime Redmi Note, Redmi Note 6 Prime, Plus 6 Redmi, Redmi note Redmi A1 and A2. In any case, this e-mail was, allegedly, sent by Xiaomi's CEO, Lei Jun, and it basically says that the goal of this new camera department will be to boost camera quality in the company's smartphones.

The Xiaomi Redmi S2 features 5.99-inch HD+ display with 1440 x 720 pixels resolution and an aspect ratio of 18:9.

Senior Market Analyst at IDC India, Upasana Joshi said retailers and distributors in the offline channel fear a cut in their commissions to absorb the impact of price hikes as handset makers reel under margin pressure from increasing custom duty and raw material costs.

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Earlier today, Xiaomi confirmed that it will be holding a launch event in Shenzhen.

Redmi S2 is expected to make its debut on June 7, not as Redmi S2 but as Redmi Y2. All this points to the launch of the Redmi Y2 that is likely to be the successor to the Redmi Y1, which was launched in November with selfie-centric features, including an LED selfie-light. It packs 3GB or 4GB RAM with 32GB or 64GB internal storage.

Chinese smartphone maker Xiaomi has made a decision to establish a separate camera department under its mobile phone division to ensure the photo quality of its devices is on par with its top competitors.

It seems that Xiaomi is prioritizing camera as one of the key differentiators in the smartphone race going forward. The S2 sports a 16MP front selfie camera with AI Beauty and Portrait mode. The phone also has a fingerprint sensor at the back located at the right side of the camera. The phone will run on Android 8.1 Oreo OS with the obvious skin of MIUI 9.5 customizations. Rs 13,722) respectively. The smartphone comes in Gray, Rose gold, Champagne Gold and Platinum Silver colour variants.

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