Apple's Tim Cook tells graduates to be fearless

Tim Cook at Duke

Apple Chief Executive Officer Tim Cook delivered more than a commencement speech at Duke University on Sunday.

CEO Tim Cook double-downed on his critique of Facebook, Inc.

"We reject the excuse that getting the most out of technology means trading away your right to privacy", he said. "I wouldn't be in this situation", Cook said during a town hall discussion back in March. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's our care because we know it belongs to you".

"At Apple, we believe privacy is a fundamental human right", the site says, adding that "every Apple product is designed from the ground up" to protect information, including calls, emails, messages, and internet history. We've elected not to do that'. When Cook criticized Facebook on data privacy in an interview with MSNBC last month, it prompted an uncharacteristically sharp rebuke from Facebook CEO Mark Zuckerberg.

"Fearless like the women who say "Me Too" and 'Time's Up, '" Cook said. "And not at all aligned with the truth", Zuckerberg told Vox. Twittered hammered the nail by admitting the fact that it also sold the data collected from the users.

In many ways, Cook's address was similar to Steve Jobs' now-famous commencement speech at Stanford University from 2005 titled "How to live before you die".

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"In every way at every turn, the question we ask ourselves is not, 'What can we do?', but 'What should we do?" Cook took over as Apple's CEO following Jobs's 2011 death, and has since overseen the company's rise to the largest publicly traded company in the US with a $752 billion net worth.

The firm announced in February it was planning to move iCloud accounts registered in China to state-run servers.

After that, Apple committed to increased transparency, and the company encrypted iPhones to make it more hard for anyone - even authorities - to get their hands on data.

In 2014, meanwhile, hackers were able to access private photographs belonging to celebrities before posting them online.

The Duke alum said that changing the world requires a vision and to be fearless like the students from Parkland, Florida, and the women of the "MeToo" movement.

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