Microsoft may be lining up its own Cortana-powered smart speaker

Microsoft is working on a new smart speaker

But, considering this scenario the company is now planning to launch its smart speakers with its well known smart assistant enabled in that named "Cortana".

Many people might have rejected the Harmon Kardon Invoke smart speaker just because it is powered by Cortana. As Amazon's Alexa and Google's assistant get plastered on everything with a microphone attached, Microsoft lacking presence seemed to be a signal that the company would rather sit this competition out rather than make a go at an also-ran device with limited visibility.

As per the study on the response of different smart speakers by LoupVentures, Microsoft's Cortana did manage to outsmart Siri in intelligence but lagged behind Amazon's Alexa and Google Assistant. The company will need to price the smart speaker according to their marketplace so that they can increase it. Amazon has a plethora of Echo devices. Google Home, on the other hand, has exceptional AI smarts exclusively to the astounding capabilities of the Google Assistant.

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Microsoft reportedly has its own design for the smart speaker but since the project is said to be in the early stages, the possibility exists that changes might be made to it.

At CES 2018, Qualcomm also revealed that its smart home technology also supports Cortana. Apple has learned this the hard way with its HomePod. If Microsoft is planning to manufacture the speaker in their own name, then it is very likely that it will fall under the Surface brand. The smart speaker aimed to take on the likes of Amazon Echo, which is powered by Alexa and Google Home that comes with Google Assistant. For the beginning, the company may launch two smart speakers, one with a considerable price tag and another one with a lower price tag so that they can enter the market of smart speakers rapidly.

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