YETI Coolers Drops NRA Foundation Following Recent Anti-Gun Protests

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Yeti Coolers Puts Relationship With the NRA Foundation on Ice
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The statement, written by former NRA president and USF executive director Marion Hammer, said, "Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why".

"That certainly isn't sportsmanlike", the NRA said.

"... Yeti should be ashamed", Hammer wrote.

YETI also denied NRA claims it was no interested in "helping America's young people enjoy outdoor recreational activities".

"A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs", explained YETI in a statement sent to The Inertia.

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Yeti Coolers was formed in 2006 and quickly built an enviable reputation for high-priced exotic coolers designed for everything from fishing excursions, to camping, tailgating and more. The narrative: YETI, a prominent brand among hunters and gun enthusiasts, was cutting ties with the country's most prominent gun lobbyist. Money raised at the events provides critical funding for the non-profit foundation's efforts, including the highly touted NRA Eddie Eagle Program, which has already reached 29 million schoolchildren with its gun safety message.

The NRA, which regularly opposes gun control measures, attracted intense criticism after the February 14 school shooting in Parkland, Fla., that left 17 people dead, the latest in a string of high-profile mass killings in the U.S. Yeti says that it didn't single out the NRA or refuse to continue business with its foundation.

What are your thoughts on Yeti's move? "Do you not understand who your base is?"

Beneath his tweet, user Malena Benitez chimed in: "Everyone in my friend group that owns a YETI is a Conservative".

Yeti, founded in 2006, has made its name on premium, hard-sided coolers. Delta faced a storm of criticism from NRA supporters after axing its NRA discount, of which only 13 fliers ever took advantage.

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