Netflix Launches Mobile Previews for iOS and Android

Netflix is bringing in mobile previews for subscribers watching on the

At launch, mobile video previews in the Netflix app are available for "many hundreds of titles", according to Netflix's Todd Yellin and include both originals and licensed shows. They're going to be shown as a slideshow so if users come across something they like, they can tap on play to start watching straight away to add it to their list. The video icons are circular in shape and you can tap on the screen to watch the next previews. The 30-second video preview gives users a glimpse into the content of the movie or the TV show. Netflix said in a blog post.

Offering short clips of shows to entice viewers isn't new for Netflix - previews have been a feature on its website and TV app for a while.

"Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix - and find something great to watch even faster", said Netflix Director of Product Innovation, Cameron Johnson. Video previews were first launched in late 2016 for the Netflix TV app. The video is optimized for vertical format so you can consume it without switching the phone to landscape, and it's supposed to load "very quickly".

The company says that the value of previews is clear.

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Netflix is trying to find more ways to be innovative when it comes to its mobile app since a lot of its subscribers are quite active on their smartphones and tablets.

The new mobile vertical trailers are now only available for the iOS Netflix app.

The video-streaming giant quietly announced the feature at an event last month, but it's rolling out from today, first for iOS users and "soon" on Android.

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