Good Lucking Nabbing those Limited Edition David Bowie MetroCards

David Bowie's life in New York City

Though born in London, the Rock and Roll Hall of Famer spent most of his life in NY.

The campaign, which launched yesterday, April 17, is a collaboration with Spotify and overlaps with the pricey and wildly popular exhibition David Bowie is at the Brooklyn Museum. In the way that Bowie discovered his adopted city, Spotify is giving music lovers the opportunity to go on a journey through the immersive David Bowie Subway Takeover exploring the musicians influence on music, fashion, culture, and the city that he loved.

Ads for David Bowie Is and Bowie's catalog on Spotify - the streaming service is also a sponsor of the exhibit - are plastered all over the station along with posters of Bowie's face, installations making use of the station's architecture, and a "David Bowery" street sign. After rolling out train tickets promoting Twin Peaks, Supreme, and most recently Barbara Kruger's provocative art, the Metropolitan Transit Authority (MTA) has now released a new line celebrating David Bowie. These MetroCards, which each display one of five Bowie personas including Ziggy Stardust, Aladdin Sane, and Thin White Duke, will be great mementos for those lucky enough to snag them.

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In any case, people love David Bowie, and they also love collectibles.

As Brooklyn Vegan points out, brand new Bowie MetroCards are now available at Broadway-Lafayette station, just a few blocks from where the late legend used to live in SoHo for a portion of his life.

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