Spotify to launch new version of free music streaming service this month

Bloomberg: Spotify plans revamp to free service

Spotify is revamping the free tier of their music streaming platform where the only thing that they said is that it will be made "easier to use" and nothing more.

Just like the college student bundle, the new subscription plan combines Hulu's Limited Commercials streaming library - with more than twice the number of episodes available than any of the other streaming services- and Spotify's popular Premium subscription plan, both on the same bill, and all in one convenient package.

According to Bloomberg, Spotify is busy readying up a newly invigorated version of that free service. The company, which most recently filed for an IPO, is poised to announced the changes on its April 24 event, where it'll also unveil its first hardware product - possibly a auto music player.

With the updated service, free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists, mimicking Spotify's ad-free subscription product.

Spotify is in a critical position now that it's gearing up to become a publicly traded company. The basic subscription package costs $9.99 a month.

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Spotify's premium version now accounts for less than 50% of its user base, though it is also responsible for 90% of the company's revenue amounting to 4.09 billion euros previous year. Thus far this model has worked well.

Spotify's 71 million-plus existing Premium users will get the first shot at upgrading to the bundled subscription.

Hulu and Spotify unveiled a new subscription bundle for avid streaming fans Wednesday: The plan, "Spotify Premium, now with Hulu", combines a full Spotify a la carte subscription with Hulu's entry-level on-demand service for $12.99 per month. Spotify is Apple Music's biggest rival in the U.S., and the music streaming service looks to take on the recently launched Amazon Prime Music among others in the Indian market.

But it's also locked in a heated battle for ear drums against rivals Apple Music, Google's YouTube, and Amazon Music Unlimited.

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