China-made Ford Focus revealed ahead of exports to U.S. next year

Impact bumpers did no favors to this body design

As predicted in teaser material, Ford presented the all-new, global Ford Focus today.

The new Focus is Ford's shot at supremacy in Europe's compact vehicle segment, but the Volkswagen Golf and Opel Astra won't go down without a fight.

Technologically, the new Focus will be the most advanced iteration of the model, without question.

Available to order now in five-door and estate body styles, the new Focus range starts at £17,930 (more than £2,000 below the outgoing model) and first deliveries are expected in September.

In Europe, the new Focus will be available in a number of specialised trim lines: the sporty looking ST-Line, the luxury Titanium, the high-riding Active, and the super luxury Vignale.

Ford spokesman Jiyan Cadiz confirmed that the product portfolio shift by 2020 to trucks and utilities - including electrified versions - will account for nearly 90 percent of Ford's volume. "In Europe and China, there is still a lot of runway left for Focus". The list of electronic "help" included adaptive cruise control with full stop and an automatic start, the compliance system, lane traffic and traffic sign recognition, and upgraded adaptive headlights. You'll find improved versions of Active Park Assist and Pre-Collision Assist with Pedestrian and Cyclist Detection, too. There's also a range of new EcoBlue diesels - two 1.5-litre cars with 94bhp or 118bhp and a powerful 148bhp 2.0-litre.

The engine lineup included a three-cylinder gasoline engine EcoBoost family of volume of one litre, available in three degrees of force: 85, 100 and 125 horsepower. The latter is optional only on the highest-powered petrol of each size, the top-spec 1.5-litre diesel and the 2.0-litre diesel engines.

The serial production of hatchbacks and station wagons Ford Focus of new generation will begin in June at the plant in the German city Serlui.

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Ford says the Focus engines bound for North America will be announced closer to the car's launch.

Ford places a lot of emphasis on the new Focus' technology credentials, with majority coming in the shape of driver assistance features like adaptive cruise control with stop&go (active up to a top speed of 200 km/h or 125 mph), speed sign recognition and lane centering.

The 1-litre EcoBoost petrol comes with 85PS, 100PS and 125PS outputs while the 1.5-litre EcoBoost pumps 150PS and 182PS.

During the press conference, Ford was light on specifics and details about the new Focus shell and chassis, but it did note some broad characteristics.

Ford claims that the new Focus is a proper clean-sheet-of-paper design that will provide a more rewarding drive than any of its rivals.

While it won't be standard across the new Focus line-up, Co-Pilot360 will be offered in different regions. Consider the fact that the new auto is 20 per cent stiffer, and it's clear Ford wants to regain its crown of having the best-handling family hatchback.

The styling is quite a departure from earlier Focus, with a rather Volvo-esque LED daytime running light pattern.

FordPass Connect, an embedded modem for connectivity on the move, will be introduced, along with a Wireless charging pad, the SYNC 3 infotainment system with an 8.0-inch touchscreen, plus B&O PLAY audio.

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