Will the Fitbit Versa make you trade in your Apple Watch?

Fitbit's mass appeal smartwatch is here

Today, the company is expanding its line with the Versa, a more casual, affordable model. Now the company is back with a new smartwatch with a "more approachable" price tag and a brand new activity tracker for kids. And cheaper than comparable devices - the Apple Watch or most Android Wear watches. The watch features a "squircle" display, basically a square rounded at the edges.

Back in August of a year ago, Fitbit officially unveiled its new Ionic smarwtach, which turned out to be pretty good. Fitbit's hardly alone among wearable makers in that oversight, of course, but the issue certainly stood out for a company whose products are aimed at a mainstream appeal. While dodging balls and jump roping my way to a good sweat, the Versa never got in the way-I barely even noticed it was there.

Battery life has always been one of Fitbit's strong points; it was one of the better features of the Fitbit Ionic. Like the Ionic, it's platform agnostic. The Fitbit app logs your weight, sleep, workouts, heart rate, food intake and, now, your periods; it then gives you insights based on analyzing all of that data. It's also safe for swimming. The experience of using the $100 Fitbit Ace remains largely unchanged, though, which means you strap one on your child and let them run off into the sunset. It's a device for serious athletes that don't mind paying a premium price to get the most top-of-the-line features. On the other hand, it lacks the Ionic's built-in Global Positioning System with GLONASS, wallet-free payments, and has a smaller screen.

The $199.95 Versa is made of aluminum and comes in five distinct finishes including black, rose gold, and silver. All Versa watches in Europe and Asia will come with Fitbit Pay onboard, but in the United States you'll need to get the £229.99 Special Edition Versa to get the feature. Fitbit promises it's also durable and versatile, with a thin anodised aluminium case and a variety of stylish accessories.

In terms of design, the Ace borrows heavily from the Fitbit Alta and Alta HR, with a few tweaks. A new family Fitbit account accompanies the Ace, offering parental control features to keep the kids safe while using the device.

The revamped version 2.0 of the software also gained hundreds of new apps and clock faces that weren't available when the Ionic debuted, including programs from United Airlines (ual), Yelp (yelp), and Google's (googl) Nest.

Wig! See Noah Davis' American Idol Audition That Wowed Katy Perry
The judges are blown away and he gets his golden ticket. "We really just don't know where you fit in the music industry". An audition for American Idol is one thing, but getting your first kiss from Katy Perry already makes you a victor .

Salma Hayek is not impressed with the new Frida Kahlo Barbie doll
Hayek was not the only one who raised her concern about Kahlo's image being used by a big corporate house. She and her lawyer, Sangri, are hoping to discuss a redesign with Mattel .

Russian Athlete Rumyantseva Wins Gold in Ski Race at Paralympic Games
With the 17 goals, Canada has now scored 991 since Hockey Canada took over the sledge hockey program in 2004. Taras finished ahead of US athletes Daniel Cnossen and Andrew Soule who took silver and bronze respectively.

The Ace is available for pre-order now at $99.95 and is expected to ship before July. Menstrual tracking will also make its way to the Ionic in Spring 2018 - and is only available to Fitbit users who identify as female.

Fitbit will also start giving users guidance for menstrual cycles, ovulation, fertility and common misconceptions.

The Fitbit Versa also has the technical chops to back up their handsome aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general.

This is all part of Fitbit's push to expand into new demographics.

The Versa is powered by Fitbit OS 2.0, which provides a new and personalized dashboard for daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance.

Related News:

  • Apple Changes MFi Logo - Manufacturers Have 90 Days to Respond

    Apple Changes MFi Logo - Manufacturers Have 90 Days to Respond

    Apple has updated the specifications for its MFi accessories program , which also got a new logo makeover this weekend . The development follows yesterday's news that Apple is revamping the logos used on MFi products.
    Aadhaar linking deadline for all services extended indefinitely

    Aadhaar linking deadline for all services extended indefinitely

    Today's order makes it clear that the 31 March deadline has been stayed until the Supreme Court passes its verdict in the case. However, it is still mandatory to link your welfare schemes with Aadhaar to get benefits under Article 7 before the deadline.
    Have forgiven killers of Rajiv Gandhi: Rahul

    Have forgiven killers of Rajiv Gandhi: Rahul

    Gandhi, 71, who was Congress president for 19 years was replaced by her son Rahul last year after internal party elections. He was quoted saying, "We knew that my father was going to die".
  • Kitty Hawk is testing electric self-flying taxis in New Zealand

    Kitty Hawk is testing electric self-flying taxis in New Zealand

    Once it's in the air, a single propeller drives Cora at about 110 miles per hour, between altitudes of 500 and 3,000 feet. The combination of electric power, self-piloting software and vertical take-off pioneers a new way to fly.
    Liberum Covers TP Icap Plc (LON:TCAP); Adtran (ADTN) Has 1.1 Sentiment

    Liberum Covers TP Icap Plc (LON:TCAP); Adtran (ADTN) Has 1.1 Sentiment

    The stock was acquired at an average price of GBX 1,522 ($21.03) per share, for a total transaction of £50,226 ($69,392.10). The Customer Acquisition segment sells a range of equipment, such as mobile phone handsets and wireless Internet routers.
    This

    This "American Idol" contestant's first kiss was with judge Katy Perry

    He leaned over for a quick peck on her cheek but Katy turned her head and landed a kiss on the lips instead. Season two finalist and CT resident Kimberley Locke gives us a whole recap.
  • Mourinho shrugs off criticism from 'worst manager' De Boer

    We're starting to play more like a team and Rashford stepping up in Anthony Martial's absence is testament to that. When a team gets into the last eight, the feeling is you are among the best and anything can happen.
    Proof of aliens? USA  military's encounter with UFO videotaped

    Proof of aliens? USA military's encounter with UFO videotaped

    Hal Puthoff, a NASA and US Department of Defense adviser and James Semivan, a former Central Intelligence Agency service member. The 35 second clip was reportedly captured by an infrared camera aboard a F/A-18 fighter jet travelling at 25,000 feet in 2015.
    Man Utd's midfielder to retire at end of the season

    Man Utd's midfielder to retire at end of the season

    The the 36-year old former England global , made the disclosure while fielding questions from journalists ahead of his teams Champions league second half clash against Sevilla .
  • President Trump fires Rex Tillerson as Secretary of State

    President Trump fires Rex Tillerson as Secretary of State

    The Washington Post reports that Trump asked Tillerson to step aside on Friday, March 9 moments after he had arrived in Kenya. He "did not speak to the president this morning and is unaware of the reason" for his firing, the spokesman added.
    Tata Sons said to raise $1.38 billion in upsized TCS offering

    Tata Sons said to raise $1.38 billion in upsized TCS offering

    Tata Sons is reportedly planning to use the proceeds to pay debts of units Tata Teleservices and Tata Teleservices Maharashtra. It sold about 31.3 million shares, after originally offering 28.3 million shares to investors, one of the people said.
    Former Bad Boy Records rapper Craig Mack dies at 46

    Former Bad Boy Records rapper Craig Mack dies at 46

    The remix of Mack's single Flava In Ya Ear also provided one of the breakout moments for Bad Boy's revered star Notorious B.I.G. According to the New York Daily News , Mack died of heart failure in hospital near his home in SC on Monday (Mar 12).


Most liked

Chiefs set to sign WR Watkins, LB Hitchens
Rapoport says the deal will be worth $16 million per year for three years, with $30 million guaranteed. The deal won't be official until the beginning of the new league year which starts at 3 p.m.

Jose Mourinho Rips Into Former Crystal Palace Boss Frank De Boer
But Aldridge has disagreed with Klopp for blaming the result on the lack of a penalty decision. If the game becomes open then Liverpool will win and Jose knows that, and doesn't like it.

Joy Behar of 'The View' Apologizes for Christianity Comment
ABC News star Joy Behar apologized to mocking Vice President Mike Pence's Christian faith. "She picked up the phone". The View's Meghan McCain, an Evangelical Christian, did apologize to Pence on air.

Spring Budget: OBR upgrades 2018 growth forecasts
Mr Hammond said this makes the economy vulnerable to future shocks and places "a significant burden on future generations". Mr Hammond said he thought the economy may be on the "beginning of a turn in the trajectory of productivity performance".

Trump Says Tillerson Out as Secretary of State, Replaced by Pompeo
And Tillerson once allegedly called Trump a "moron", a charge he never denied . Mr Trump thanked Mr Tillerson for his time working for the White House.

Mark Hamill named as global guest of honour for St. Patrick's Festival
Mark Hamill's time spent in Co Kerry shooting for the Star Wars film is not his only link to the country. Many of these have a special connection with Ireland and we want to celebrate and recognise this.

Potential trade war threatens global economic growth, OECD warns
The Paris-based organisation said the world economy was on course to expand at an annual pace of 3.9% over the next two years. Rebounding global business investment would keep global trade growth at about 5 percent this year, the OECD forecast.

Paul Pogba Misses Man United Training Ahead of Sevilla Clash
The start of the month saw the Reds come from behind to defeat defending Premier League champions Chelsea at home in a 2-1 win. With Pogba missing, Mourinho could well go for the same starting line-up as we saw against Liverpool .

Afghanistan: on surprise visit, Mattis sees 'Taliban interest' in peace talks
Defense Secretary Jim Mattis says small factions of Taliban forces fighting the U.S. -backed Afghan government have expressed an interest in negotiating an end to the 16-year war.

United Kingdom officials told that Aramco IPO unlikely until 2019
Sources close to the process, however, said even with emerging market status, Aramco would struggle to raise $100 billion locally. The FT report said London had a "good chance" of securing the listing, citing insiders briefed on the negotiations.

Southampton Sack Coach Pellegrino
The sacking of Pellegrino raises questions once more about Southampton's decision to fire Puel last summer. Southampton are hoping to make a quick appointment in time for their FA Cup clash with Wigan on Sunday.

How the box office made history this weekend
As a writer and director, she's known for powerhouse, emotional films like Selma - the biopic of Dr. Here's a short portion of what Ryan Coogler had to say about the talents of Ana DuVernay.

Palestinian PM safe in Gaza after explosion near convoy
He said that despite the attack he remained committed to Palestinian unity and would continue to come to Gaza. The World Bank, European Union and other European governments have paid almost $75 million in funding.

To-Dallas Southwest Airlines flight diverted to Albuquerque after smoke fills cabin
Passengers said they could feel heat from the vents shortly before the crew said the plane was going to make an emergency landing. According to KRQE-TV, Southwest flight 3562 took off from Phoenix last night and was headed for Dallas Love Field Airport.

Sergio Aguero suffers knee injury in Manchester City training
City do not have a game next weekend due to Brighton's involvement in the FA Cup and there is then a two-week worldwide break. Goal claims the Manchester City will miss the trip to the Britannia tomorrow night after suffering the setback on Sunday.