Facebook will exclusively air 25 Major League Baseball games this season

MLB game

Major League Baseball will release the broadcast schedule a month at a time, to allow for more flexibility and the ability to stream games later in the season that may have more playoff implications. Facebook can also show the games globally though they won't be exclusives outside the U.S.

YouTube and Major League Baseball agreed their initial sponsorship deal last October.

The games are mostly Wednesday afternoon games, so far from prime time, but stand as another foray into live sports for the social media company. Soshnick noted the games will primarily be on Wednesdays, starting with the April 4 contest between the New York Mets and Philadelphia Phillies. Viewers will be able to watch on smartphones, tablets, computers and other connected devices, including home TVs.

The league said the games, which will be produced by the MLB Network specifically for Facebook Watch, will debut "a variety of presentation and interactivity innovations", but did not specify what they would be.

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The games will not be available in certain "select global markets", but Facebook and Major League Baseball did not identify which ones.

As part of the new deal, MLB will produce and distribute on Facebook Watch on-demand highlight packages for every regular season game as well as MLB club-specific weekly recap packages for all 30 MLB teams.

Major League Baseball will produce and distribute specially curated content, in addition to each live game broadcast, including on-demand highlight packages for every regular season game, as well as club-specific weekly recap packages for all 30 Major League Baseball teams. However, the average age of a user on Facebook is 25-34 with the 18-24 demographic following in second place. Facebook had bid the previous two years. This established YouTube TV as the presenting sponsor of the championship series, saw it promote its over-the-top TV offering as an alternative to cable for accessing live baseball, and also gave YouTube content creators behind-the-scenes access to the 2017 World Series in a move created to "bridge digital audiences to the World Series".

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