Google to Use Page Speed as Ranking Signal in Mobile Search

Google on Wednesday announced it will start considering page speed while ranking websites in mobile searches.

Although page speed is already used in rankings, it was focused on desktop searches.

Developers are encouraged to think broadly about how performance affects a user's experience of their page and to consider a variety of user experience metrics. Google's "Speed Update", where it has promised to lower the rankings of slow webpages, will be in effect starting from July 2018.

Google is not offering a standalone tool for web publishers to help them get ready for this shift, but did point to a number of resources that can provide general insights about site performance.

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If you're the proud owner of a website, the performance and load times of your website may soon affect the visibility of your content on Google Search.

According to Google, the updates will only a small percentage of queries and affect pages which deliver the slowest experience to users.

A tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

The intent of the signal is to improve the user experience on search. The goal of this change is to improve the search user experience. It said that the update will apply the same standard to all pages irrespective of what technology they are built with. Slow pages won't be completely banished, either.

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