When is Super Bowl 2018? Date, time, location, TV channel

Atlanta Falcons Alex Mack prepares to snap the ball against the New England Patriots at Super Bowl LI in Houston

Producer, Fred Gaudelli and sportscaster Al Micheals of NBC Sports talked to a TV Critics group on Tuesday.

The troubles facing the NFL over the past season - such as national anthem protests, injuries and declining TV ratings - have not deterred advertising demand for NBC's February 4 telecast of Super Bowl LII.

The figure includes $900 million for the Olympics in South Korea, which start February 9.

Lovinger said he expected that that February 4-Super Sunday-would set a single day record for media sold.

NBC estimated ad sales of almost $1.4 billion for both the Super Bowl and the Olympics. "I was a Raiders and Ravens fan, and I'm telling you, it destroyed my soul when I watched the Super Bowl a year ago". We'd show it. When you're covering a live event, you're covering what's happening. National Football League ratings dropped 9.7% to roughly 14.9 million viewers per contest during the 2017 season - an even steeper decline than the year before, when ratings fell 8%, according to Nielsen.

NBC Sports will enlist NEP's ND1 and ND7 fleet to cover the game
NBC Sports will enlist NEP's ND1 and ND7 fleet to cover the game

Mr. Lovinger also indicated that advertisers have not appeared concerned with ratings, or the anthem protests.

The announcement came one day after President Trump took the field for the national anthem in Atlanta before college football's national championship game.

The NFL's anthem protest movement began in the preseason of 2016, when then-49ers quarterback Colin Kaepernick first sat, then knelt, in protest against police brutality. It is meant to call attention to what the protesting players see as a pattern of racism in the treatment of African-Americans by US police. And as Ad Age's Anthony Crupi pointed out, the show's flashbacks provide plenty of opportunities to mine the Steeler's Super Bowl dominance of the late 70s and early 80s.

"All we have seen is enthusiasm for the Super Bowl", he said.

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