H&M stores in South Africa ransacked over 'racist' hoodie advert

Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage

Gauteng police have confirmed to eNCA that rubber bullets were fired at an H&M store at the East Rand Mall on Saturday.

In Menlyn‚ protesters threw clothing around but nothing had been reported stolen.

Members of a South African opposition party have stormed into some H&M stores to protest a promotional image of a black child wearing a sweatshirt with the words "Coolest monkey in the jungle".

Peeping through the sealed off glass windows, one could see heaps of clothing scattered on the shop floor in the trashed business premises.

Police officers have been deployed to monitor the situation and safeguard shoppers, but they have no idea when the protesters would leave. "No arrests have been effected so far‚" said Dlamini.

However, shortly after H&M's HR manager Randall April read out the formal apology relating to the advert to the protestors, which was issued by H&M global on January 9, Joseph was quick to voice his disappointment.

"What matters most to us is the safety of our employees and customers".

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Ndebele said "normal trading" had resumed in the mall. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

Protesters wore red and danced outside department stores, some held signs which said: 'H&M say "hello" to coolest monkeys'.

Some Twitter users alleged that the EFF had already caused chaos at the Kolonnade Mall.

Shops in Sandton‚ Menlyn Park and on the East Rand were forced to close after party supporters trashed the stores.

World-renowned clothing brand H&M recently came under fire after an item in their United Kingdom online lookbook featuring a young Black male model wearing a hoodie labeled "coolest monkey in the jungle" went viral.

The skirmishes on Saturday, are part of the EFF's protests against the Swedish retail giant.

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