Gal Gadot is Huawei's secret weapon, as U.S. distribution plans fall through

Huawei Super Bowl 2018 Ad to Star Gal Gadot

On the other hand, as the supposed Huawei-AT&T deal did not push through, customers in the United States can still get an unlocked Mate 10 Pro through other retailers like Amazon and Best Buy for $799, and pre-orders will be accepted starting on Sunday, Feb. 4.

Huawei Technologies Co Ltd's [HWT.UL] planned deal with US carrier AT&T Inc (T.N) to sell its smartphones in the United States has collapsed at the 11th hour because of security concerns, people with knowledge of the matter said, in a blow to the Chinese firm's global ambitions.

Media speculation alleged that the company is in talks to release its Huawei Mate 10 Pro in sales through the AT&T operator. According to the reports, AT&T has decided not to carry Huawei's smartphones.

Shortly before Huawei was expected to announce its partnership with AT&T at the Consumer Electronics Show this week, reports said the carrier suddenly exited the deal. "Huawei has treated us better than anybody". But according to The Wall Street Journal, the carrier backed out of the deal without any explanation.

The development is a blow for Huawei, which has its US headquarters in Plano. "Sometimes that's good for consumers and business; sometimes it is not", the partner said.

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The flagship Mate 10 Pro that was to be introduced is Huawei's most high-end product to date, equipped with its own AI-powered chips that Huawei says process data much faster than those used by Apple and Samsung. Richard Yu, CEO of Huawei's consumer products division, addressed the void agreement at his CES keynote speech, in which he presented the Mate10 Pro for the USA market.

While Huawei does sell its smartphones in the US, it does so without the benefit of a partnership with any of the country's four major wireless carriers, AT&T, Sprint, T-Mobile or Verizon Wireless.

During his keynote on Tuesday, Yu still announced the launch of the Mate 10 in the USA, but the smartphones will be sold through retailers, including Best Buy, Amazon, and Microsoft. Ltd. won a patent lawsuit in China against global leader Samsung, joining worldwide peers using legal means to protect their intellectual property.

AT&T has reneged on Huawei's first distribution deal with a United States carrier, leaving the firm's expansion ambitions in tatters.

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