Diet Coke Announces a Fab Four

Fizzy drink fans in the USA and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

What do you think about Diet Coke's new flavors and new look?

"We're modernizing what has made Diet Coke so special for a new generation", said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke.

Lime-A-Rita tweeted a backhanded compliment to Diet Coke Thursday after the soda company released new flavors that bear a striking resemblance to those of the Anheuser-Busch brand.

During the product's development process, Acevedo's department spoke with more than 10,000 Americans and created over 30 test flavours, including Diet Coke with "tropical, citrus and even botanical notes".

"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke.

Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched in the United Kingdom in 2006.

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The vibrant new look includes stripes of colour printed vertically on the can, with the name of the flavour at the top end, and a picture of the fruit flavour on the bottom. Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-ounce cans, mini cans, glass bottles and more.

"This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognisable core brand visual assets".

The Atlanta-based company says the taste of the original Diet Coke - which has been repackaged in the new cans - will stay the same.

The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours. "We're building a portfolio for the future with great-tasting options people want".

The new US Diet Coke packaging shift seems to contradict its previous message.

Expect a slightly taller, slimmer can with a new design.

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