Amazon's Alexa strategy hinges on everyday items - even toilets

Amazon's Alexa strategy hinges on everyday items - even toilets

Toyota announced the partnership Tuesday, saying the cloud-based voice assistant would be included in vehicles equipped with the Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0, allowing riders to interact with Alexa in the auto.

According to a variety of reports coming out of CES 2018, Vuzix is adding Alexa into its Blade smart glasses which have been officially revealed at the gadget show and are apparently due to hit the market in the second quarter of this year for a cool $1,000. The Alexa integration in the United States will be available via a software update through Acer Care Centre, but its wider availability is expected for sometime in the mid of 2018.

Alexa is the most widely used of the new voice assistants, though Google Home is rapidly picking up momentum and Apple is expected to launch its own system in the months ahead.

Overall, this isn't a bad move by Toyota and it will make their cars more attractive to the scores of Alexa users out there.

Amazon's Alexa strategy hinges on everyday items - even toilets
Amazon's Alexa strategy hinges on everyday items - even toilets

Toyota suggests a number of ways users could use Alexa in the auto, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house. Among other things they'll be able to remotely start the vehicle, unlock its doors or even check fuel levels, for example. "This integration means that customers can interact with Alexa, virtually anywhere they drive".

The partnership will bring to life Amazon's plans to expand its speech platform beyond one's home.

Looking ahead John Scumniotales, head of products for Alexa's automobile wing, is confident that the technology can be put to far more ambitious use: "It's still really day one for us in terms of what we can do with Alexa in the vehicle".

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