Mum of boy in H&M ad brands controversy 'unnecessary'

Terry Mango

In a series of since-deleted Facebook posts, Terry Mango said she didn't support the backlash over the ad.

Now as the mother of this young boy, Ms. Mango has the right to decide what she feels about the issue, and no one has been trying to say anything negative about the young boy. "Stop crying wolf all the time. unnecessary issue here. I get pples opinion, but they are not mine", she said.

Terry Mango, of Stockholm, spoke out after the retailer faced accusations of racism over an image of her son Liam, five, wearing a jumper emblazoned with "coolest monkey in the jungle".

Strangely enough, Mango said that some of the people criticizing her for allowing her son to model the hoodie used racial slurs in their messages. Now, following The Weeknd's announcement of him ending his partnership with the fashion brand, rapper G-Eazy, too, has announced that he is cutting ties with H&M.

H&M pulled the ad from its sites and the hoodie from its inventory following the controversy, and said it was "deeply sorry" for the situation. This even after the Swedish retailer removed the image from its United Kingdom and U.S. websites and issued an apology.

That being said, Mango agreed that "everyone is entitled to their opinion about this", even if she happened to disagree.

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The singer, who was working with the brand since 2017, appearing in ad campaigns and working on collaboration line for his XO brand, wrote, "Woke up this morning shocked and embarrassed by this photo".

She went on to explain that she "really doesn't understand" the issue, adding: "Not coz am choosing not to but because it's not my way of thinking sorry [sic]". "I think they are using this as an advertising tactic, because now the black community is involved and upset, I mean look at all the tweets and retweets on Twitter".

The first apology read "We sincerely apologize for offending people with this image of a printed hooded top".

A number of celebrities and high-profile public figures spoke out against the post, including National Basketball Association star LeBron James.

Controversy seems to be hot on the heels of the retail giant as a few months ago H&M was embroiled in yet another incident which amounted to public flak.

"Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion", they wrote.

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