Circuit City plans comeback online

Getty Images via KNXV

After the company filed for bankruptcy in 2008 and closed all its stores in 2009, it tried and failed to operate exclusively online.

The electronics store, which has been out of business for almost a decade, will come back online and launch "innovative retail stores", according to a press release on the company's website.

Shmoel told his audience at CES that Circuit City's revamped website will include virtual vignettes, search by photo, augmented reality and real-time tech support via video chat, among other experiential features, Twice said.

It's a surprising development after Circuit City announced in November 2008 it would close 155 stores and lay off about 17 percent of its workforce as the company struggled to stay profitable.

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Circuit City also plans to partner with IBM, incorporating its Watson artificial intelligence platform to personalize the electronics shopping experience. "After evaluating other options Circuit City selected IBM because of its aligned vision with AI and how this technology can ultimately transform how clients shop for electronics".

Company CEO Ronnie Shmoel announced that the company will begin its comeback with a "experiential" website, then a series of kiosks before moving up to stores within stores and eventually showrooms.

Shmoel acquired its brand, website and associated trademarks in 2015, and now says that "major retailers" are interested in working with it on stores within stores.

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