Mercedes-Benz India sells record 15330 units in 2017 (+16%)

Mercedes-Benz India sells record 15330 units in 2017 (+16%)

In 2017, more than a quarter of all Mercedes-Benz automobiles sold were compact cars. BMW claimed second place followed by Audi. Other countries where Mercedes-Benz topped the luxury vehicle sales charts are Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Australia, Taiwan, and India.

The company is expected to announce its full-year sales figure this week.

Additionally, the New Generation Cars continued its success story with a high conquest rate, ensuring Mercedes-Benz remained the most preferred choice for the dynamic, affluent and young Indians.

During 2017, Mercedes-Benz also was the premium brand with the most new registrations in many markets, and was the market leader in markets including Germany, Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Austalia, Taiwan, India, the USA, Canada, Mexico and Brazil.

While launching its AMG CLA 45 and GLA 45 with prices starting at Rs 75.2 lakh recently, managing director and CEO Roland Folger said, "The performance vehicle segment in India is fast evolving and hence product innovation becomes crucial to outpace the industry growth".

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"Last year was one of the most challenging years for the industry and also a year of missed opportunities". BMW has achieved this successful growth as a result of its robust strategy. The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017, reiterating Mercedes-Benz's strong dominance in the performance vehicle segment.

The SUV segment from Mercedes-Benz also grew by double digit in 2017.

Audi, however, was the only exception to report a muted two per cent volume growth for the year at 7,876 units.

Additionally, the new generation cars performed well. Tata Motors-owned Jaguar Land Rover's sales in India stood at 3,954 units as against 2,653 units in 2016, an increase of 49 percent.

"The decision to introduce long wheelbase E-Class was strategic and highly successful".

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