IKEA to pregnant shoppers: Pee on our ad to receive a discount

IKEA to pregnant shoppers: Pee on our ad to receive a discount

A new ad for an Ikea cot that is now running in a Swedish magazine called Amelia has asked customer to pee on a strip pasted at the bottom of the ad because apparently, they've inserted a pregnancy test into the page!

The advertisement, which was made by Swedish ad agency Åkestam Holst and featured in Adweek, is now running in Swedish women's magazine Amelia.

It's the brainchild of Ikea's creative agency Åkestam Holst who worked alongside medical tech firm Mercene Labs to develop the ads which are based on similar technology used in your everyday pregnancy test strips. 'Peeing on this ad may change your life, ' reads the ad, which showcases Ikea's Sundvik crib. "I think we can use some of the same solutions to help our customers create better products in their areas of life science and medical diagnostics". If they're expecting, the price shown on the ad will drop, reflecting the price offered to those in the retailer's Ikea Family club.

Madrasas produce terrorists, says Shia Board chief
Rizvi's letter fuelled speculations that closing down the madrasas under BJP governments was only a matter of time. I challenge this buffoon to show one Shia or Sunni or Madrasa where such teachings are imparted.

Plastic waste crackdown: Theresa May to declare war on 'throwaway culture'
The plans, which have been inspired by similar initiatives in Australia and Denmark, are part of the Government's new environment strategy.

Sydney Trains issued with please explain over network meltdown
The government, he said, needs to fix the transport chaos before spending $2.5 billion rebuilding two stadiums. Travellers have been asked by Sydney Trains to delay any "non-essential travel" and to use local bus routes.

Ikea recently put out an ad that asks shoppers to pee on it, revealing a discount for pregnant shoppers. The ad does not specify whether a person has to bring a urinated-on paper into a store to redeem their savings, or if maybe it also reveals and code that can be used online.

The promotional campaign is being published in Amelia magazine, an influential Swedish women's magazine.

The ad is the work of award-winning Swedish agency Åkestam Holst, in collaboration with Mercene Labs. Careful selection of materials together with a controlled capillary flow have been crucial for the success of this project.

Related News:

  • 'Sneaky' Feinstein Needs to Be Primaried

    'Sneaky' Feinstein Needs to Be Primaried

    In particular, her remarks last August suggesting Trump could still be "a good president" sparked outrage among liberals. He did so again in a tweet Wednesday while appearing to suggest the GOP ought to help him move past the probes.
    Fire breaks out at Trump Tower in New York's Manhattan, two injured

    Fire breaks out at Trump Tower in New York's Manhattan, two injured

    One person sustained a serious, possibly life-threatening injury while another had a minor injury, the Fire Department said. It was the US President's primary residence during his campaigning days in the run up to the presidential elections .
    Anushka Sharma's spooky look will not let you sleep at night

    Anushka Sharma's spooky look will not let you sleep at night

    Yes, the interest to watch the film is at an all time high and yet, not much is known about what the film is all about. Pari will be Anushka's first film to release after her marriage. " Pari " now releases on 2nd March 2018.
  • Expect snow - and colder air - later this week

    Towards the end of the week temperatures moderate as moisture levels increase with some rain showers late Thursday or Friday . Blustery, with an east northeast wind 5 to 10 miles per hour becoming north northwest 15 to 25 miles per hour after midnight.
    Canadian police issue warrants for Wichita swatting suspect

    Canadian police issue warrants for Wichita swatting suspect

    Calgary, Alberta police said warrants have been issued for Tyler Barriss for public mischief, fraud and mischief. Barriss is also accused of making a hoax emergency call that led to the fatal police shooting of a Kansas man .
    Australia overtake Black Caps in test cricket rankings while England fall behind

    Australia overtake Black Caps in test cricket rankings while England fall behind

    Australia ruthlessly extinguished England's resistance to claim an innings victory in the fifth Ashes Test and complete a 4-0 series rout on the final day in Sydney on Monday.
  • Pokemon Go Ends Support For Older iPhones and iPads

    Pokemon Go Ends Support For Older iPhones and iPads

    Developer Niantic has announced that a new update is soon coming that will make the game unplayable on iOS versions older than 11. Niantic revealed through an OTA update sent to affected devices that support for their systems will end on February 28.
    China Weighs Slowing or Halting Purchases of US Treasuries

    China Weighs Slowing or Halting Purchases of US Treasuries

    High profile bond investor Bill Gross of Janus Henderson Group also said on Twitter on Tuesday that bonds are in a bear market. However, the sources in question did not specify why trade tensions would spur a cutback in US Treasuries purchases.
    Berkshire Hathaway expands board in Buffett succession planning

    Berkshire Hathaway expands board in Buffett succession planning

    Jain and Abel have always been considered by those that follow Berkshire to be the leading candidates to replace Mr. Abel has been named vice chair of non-insurance operations, and Jain vice chair of insurance operations.
  • Angela Bassett talks to MORE about '9-1-1' and 'Black Panther'

    Angela Bassett talks to MORE about '9-1-1' and 'Black Panther'

    We were looking at all of that stuff and also watched a lot of the James Bond films, but not the new ones. The magnitude of this film showcases a great marriage of art and culture.
    Discovery to Move Headquarters From Maryland to NYC in 2019

    Discovery to Move Headquarters From Maryland to NYC in 2019

    About 1,300 Discovery employees are based in the Silver Spring area, and 1,000 are based at Scripps' Knoxville headquarters. Discovery Communications was founded in Landover, Maryland in 1985.
    Matt Patricia Is Favorite For Lions Job But Prefers Giants

    Matt Patricia Is Favorite For Lions Job But Prefers Giants

    Patricia was on the sidelines for both of them, first as the Patriots' linebackers coach and then as their safeties coach. Patricia and offensive coordinator Josh McDaniels interviewed for the Giants job this past Friday.


Most liked

Browns Hire Eliot Wolf As Assistant GM
He also oversaw college scouting for four years, and worked 11 seasons as a regional college scout in the talent-rich Southeast. The former Director of Player Personnel was formally introduced at a news conference Monday afternoon at Lambeau Field.

Conte: Chelsea wanted Van Dijk before Liverpool
Saints are in the market for a new centre-half following Virgil van Dijk's move to Liverpool and Switzerland worldwide Akanji has now emerged as a target.

U.S. crude stocks drop, fuel inventories up - EIA, January 10, 2018
This week, the API reported another build in gasoline inventories of 4.338 million barrels for the week ending January 5. The 10 million-bpd milestone previously had not been expected to be reached until the fourth quarter.

Corbyn claims May is 'too weak' to sack Hunt amid NHS crisis
Later in the session Tory former minister Andrew Murrison pressed the PM to consider setting up a royal commission to look at the future of health and social care.

Serena Williams suffered blood clots in lungs after giving birth
Thankfully, Serena has since recovered and is now enjoying life with her new husband and their lovely bundle of joy. It's that same negative attitude I have on the court sometimes.

Lukaku transfer was 'voodoo' - Moshiri makes freaky claim over striker's Everton exit
Moshiri was speaking at Everton's AGM, held with shareholders at the Philharmonic Hall in Liverpool. He said: "The situation with Romelu was not financial".

Hrithik Roshan's Fans Celebrate The Superstar's Birthday With A Must Watch Video!
In her wish to the actor, Sonam Kapoor said, 'Happy birthday Hrithik Can't believe it's been more than 2 years since DheereDheere. On the work front, Hrithik will be next seen in Super 30 , which is based on a Patna-based mathematician, Anand Kumar.

Wenger eyes new recruits as troubled Arsenal face Chelsea test
Iwobi was reported to have attended a party that included people smoking cannabis and inhaling laughing gas. Yes", Wenger admitted. "He's not a young coach.

'American Idol' says it wants to get back to making stars
He then went on to pursue a career in music that was continuously marked by negative reactions. Katy commented that it's a really high song to sing, as Luke launched into a falsetto.

Most People Who Try One Cigarette Become Daily Smokers, Study Says
Among those, 68.9% said they had gone on to smoke every day. "The presence of nicotine is clearly not the whole story". Almost three million are now using e-cigarettes in a bid to quit, according to the Office for National Statistics.

CES: Toyota and Ford Push Autonomous Delivery Vehicles
Then today at CES , Ford announced a partnership with delivery service Postmates to test out self-driving deliveries. These mobile stores will help businesses to reach hitherto underserved areas, thereby expanding their consumer base.

Anurag Kashyap hails SC order on anthem
The apex court has stated that this move would inculcate the feeling within one, a sense dedicated patriotism and nationalism. The petitioner had said the 1971 act did not define what constituted disrespecting the national flag.

BCCI announces new overseas tour for team India in 2018
It will be the first time that the sides have met on Irish soil since they played an ODI in Belfast back in 2007 . Ford added: "The matches will be played in front of a huge audience, both at the games and live on television".

Would allow release of 'Padmavat', if it has CBFC nod: Goa CM
If the filmmakers have the Censor board's clearance, they will not be stopped from releasing the film , Parrikar said. But I will definitely check if there is something going to be wrong on law and order front", the chief minister said.

Ant-Man's Michael Douglas Involved With Sexual Harassment Claims
I hope this movement continues to grow, but that there is care shown in who is accused and how the accusation is handled". And also, I think it really sends a message out. "They're scared and very uncomfortable", he said.