New Feature Uses Facial Recognition Technology

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The new features were being rolled out on Facebook everywhere except Canada and the European Union, where face-recognition technology is not employed, according to Candela.

"You're in control of your image on Facebook and can make choices such as whether to tag yourself, leave yourself untagged, or reach out to the person who posted the photo if you have concerns about it", the company said in a statement. After switching it on, it will recognize your photos on Facebook and will notify you.

Facebook said it also plans to use facial recognition technology to notify users if someone else uploads a photo of them as their profile picture, which the company said may help reduce impersonations, as well as in software that describes photos in words for people who have vision loss, so that they can tell who is in a photo. At one point, Facebook appeared to have gotten to the point where its systems don't even have to see your face to recognize your face.

Facebook unveiled the new Photo Review feature earlier this week.

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Tech companies are putting in place a variety of functions using facial recognition technology, despite fears about how the facial data could be used. In 2015, Facebook's artificial intelligence team scored 83% facial recognition accuracy, even for photos where faces weren't clearly visible, by relying on cues such as a person's stance and body type.

The technology can send an alert to users when a photo of them is posted, even if they aren't tagged in the image. Facebook Photo Review gives users more control over their photos and prevents people's pictures from misuse on Facebook. This could also prove to be helpful in cases when one person tries to impersonate another or when users fear adding photos of themselves because they're anxious they might end up in the wrong hands or be widely distributed without their permission or knowledge. Finally, the features will allow visually impaired users to identify who is pictured with them.

The heads-up to parents was a good step. Stay tuned for much more from Facebook coming soon! Also, being told when people are using your photos as their own profile pictures is a win.

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